Future of Publishing Panels:
Thursday, October 7
9:00 a.m. - 10:30 a.m.
Promotional Teamwork – the challenges, the players, the game plan.
In the “old world” of publishing, promotion and advertising were either handled solely by the publishing house or along with hit-or-miss strategies by the authors. Slowly, the responsibility to promote and advertise has shifted mainly to the author, and more into the author's realm of costs of doing business. This panel discusses how marketing and promotional efforts are changing not only as to the division of responsibility, but also how advancements in communication technology have shifted the areas of emphasis — and what needs to continue evolving in order to best coordinate efforts concentrated on book and author promotion.
10:45 a.m. – 12:15 p.m.
Contracts and Copyrights; Then, Now, And In The Future
Whether it’s liability insurance for authors, or questions about subsidiary rights, from the Google Book Settlement to expansive clauses in publishing contracts, it’s more complicated than ever to understand our rights, our contracts, and the legal pitfalls and opportunities we have as authors and as publishers. As the world moves forward with new technologies, many publishing contracts and accounting departments seem not to have caught up. This panel will tackle as many challenges regarding contracts, copyrights, and legal issues as possible—from the perspective of not just the author or agent, but also from the interests of the publisher and from the literary attorney viewpoint.
| Donna Hayes
12:30 p.m. - 1:45 p.m.
Buffet lunch for all attendees and industry guests
2:00 p.m. - 3:30 p.m.
Is the future so bright we'll all have to wear shades … or could all those shiny predictions about e-books and self-publishing actually turn out to be the headlights of an oncoming truck?
Is there anyone, anywhere, who doesn't know that career authors consider the description of themselves as “content providers” to be worse than seeing “fatal error” flash on their computer screens? That joke out of the way — “E-books” is the word on everyone’s lips in publishing these days. We know the digital tsunami is coming; it’s just a matter of how quickly it will come and how the book world will look on the other side.
| Heather Graham
3:45 p.m. - 5:15 p.m.
Digital Rights— The Good, The Bad, The Who Knows?
The digital revolution is creating exciting opportunities as well as huge headaches for everyone in publishing, from authors to publishers, agents to attorneys. The thorniest issues pertain to rights—what are they and who owns them when there is no physical product involved? This panel will take a look at some of the most challenging issues involving digital rights in publishing and the rapid changes occurring here.
J. A. Konrath
5:15 p.m. - 6:30 p.m.
Ninc turns the room over to our industry guests for closed-door conversation
6:30 p.m. - 8:00 p.m.
Buffet dinner for attendees and industry guests.