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New Rules, New Tools: Writers In Charge

Friday

October 21

7:00 - 8:15

South Lawn (see map)

Early-morning Wake-up

Open to all Ninc members, Industry guests — and their guests.  Everyone welcome!

With author Barbara Samuel

It's the rare writer or publishing professional that doesn’t sometimes complain of a sore back or shoulder, a stiff neck, or exhausted brain. Join us for a short meditation to teach the practice of conscious breathing, and demonstrations of very simple, super-easy yoga stretches to loosen tight shoulders and necks, to stretch the lower back, and ease tired hands and wrists. The practice of walking will also be discussed, followed by a group walk on the beach before workshops begin.

8:30-9:30

Palm/Sabal

A Marketing Discussion

Linda Quinton

Linda, with more than two decades of experience in sales and marketing, will be talking about some of the ways she sees book marketing evolving at Tor-Forge and Starscape and, get ready, she’ll also be encouraging us to share our experiences and observances. So let’s discuss!  Moderator: Vella Munn

Sawgrass

Here, There, and Everywhere

Don Weisberg

While walls are coming down, consumers still need to know who you are.  Learn the long-term advantages of being here, there, and everywhere that make it imperative for an author to have both a physical bookstore presence and an online bookstore presence.  Moderator: Mary Stella 

9:45-10:45

Palm/Sabal

The Empowered Author: Publishing Math in an Age of Content Abundance.

Carolyn Pittis

Does that title give you any hints as to what Carolyn is going to discuss with us this year?  Don’t worry about that!  Just come on in, pull up a chair, and prepare to be wowed as she shows and tells it like it is in ways that enlighten, fascinate and, yes, empower.  Moderator: Tina Wainscott

Sawgrass

Looking Good, Selling More: e-Books from the inside out.

Nina Paules

The print-publishing world has conditioned readers to a certain reading experience — one that looks good and feels familiar.  Now your readers want that same familiar feel along with all the bells-and-whistles of an e-Reader.  Join Nina as she shows you how to accomplish that meld of tradition and technology most pleasing to today’s reading audience.  Moderator:  Barbara Meyers 

11:00-Noon

Palm/Sabal

Bookkeeping For Fun and Profit

Tonya Wilkerson

Welcome to the wonderful world of bookkeeping, as we move beyond not just writing the books, but publishing and/or republishing them ourselves, selling them in a variety of markets.  Learn how to keep track of expenses and income, gauge your success ... and keep the tax man happy at the same time.  Moderator:  Katy Cooper

Sawgrass

Copyright Plus Thirty-five Years — Your Rights About Your Rights!

Elaine English

Learning how to recoup our copyrights and tips on renegotiating contracts at the end of 35 years is important information for all writers.  Where does the agent of record fit in, 35 years down the road; what if the agent of record is deceased, what if the agency is no longer in business, etc?  On top of that, every writer has to think ahead to the laws and their heirs.  And, of course, now we've got e-publishing to deal with as well.  Moderator: Annette Mahon 

Noon to 1:30

Lunch on our own

There are sign-up sheets at the Registration Desk for group lunches, and a variety of resort restaurants to choose from. Nobody eats alone unless he/she wants to!  Don’t forget:  if dining on the resort property, use your 20% discount cards for all food and beverage.  

1:30-2:30

Palm/Sabal 

Change Surfing

David Wilk

Subtitle:  How to Keep up with a Rapidly Changing Publishing World without Losing Your Writing Mind.  David will be discussing tricks he’s learned thanks to his broad experience in book publishing, sales, distribution, marketing and digital technologies.  Come on in — surf’s up!  Moderator:  Laurin Wittig    

Sawgrass 

Have you heard?

Barbara Vey

Barbara loves books, authors and readers, and sees them all from from the perspective of a top, savvy industry professional.  Join this creator of the popular Beyond Her Book blog as she shows us new, savvy, and innovative ways she's found for authors to skin that elusive promotional cat.  Moderator: Eileen Dreyer

2:45-3:45

Palm/Sabal

Transmedia Storytelling

Marc Milot and Billy Hume

Marc and Grammy nominee Billy, who head up Radiator Transmedia, show writers and publishing pros how to use elements of transmedia storytelling to build a large and loyal fan base (read: grow sales). The discussion will center on new ways of thinking about storytelling to include leveraging new technology and incorporating other forms of media such as video, music and interactive animation as integral parts of a storytelling experience.  Moderator: Susan Gable

Sawgrass

Editors Panel

Angela James, Paula Eykelhof, Deb Werksman, Lou Aronica

Writers can barely keep up with the rapid-fire changes in publishing these days — so how’s it going for the editors?  Has “book of the heart” been replaced by “book of the market?”  What are editors looking for, what sells, what would they love to see but maybe aren’t seeing as wary writers follow trends rather than pave new roads?  Moderator: Trish Jensen

4:00-5:30

Palm/Sabal/Sawgrass

Copyright 101

Christopher Kenneally

Rapid-fire questions and answers:  How contract clauses affect OOP books. A quickie overview of contracts that do, and those that do not include e-book rights. What to do if your contract has “fuzzy” language.  What to do if your publisher declares bankruptcy. Ebook rights clauses to get into your next contract. Is term limit better than dollar minimum in declaring a book OOP? What can you do if your publisher has released an ebook for which they have no sub-rights, and what should your next contract say about this practice? And lots more — bring your questions!  Moderator: Jo Beverley

Dinner on our own

There are sign-up sheets at the Registration Desk for group lunches, and a variety of resort restaurants to choose from. Nobody eats alone unless he/she wants to! Don’t forget:  if dining on the resort property, use your 20% discount cards for all food and beverage.   

Saturday

8:30-9:30

Palm/Sabal

Writing in Multiple Genres:  Craft and Strategy

Kris Rusch

The changes in the publishing industry have now allowed writers to break out of the genre molds and do what they want when they want it. But is it a good idea to write everything from sweet romance to bloody noir under the same name? Is branding a good idea?  Will readers follow a writer everywhere? How do you let your readers know that you have another pen name for those darker books? And how do you manage all the work and all the genres—and sign the right name to the right book at a signing. Let Kristine Kathryn Rusch—no, Kristine Grayson—um, Kris Nelscott—wait, Kris DeLake—well, all of them wrapped in one person—guide you on how to be multiple writers in multiple genres.  Moderator:  Phoebe Conn 

Sawgrass

Everything You Want to Know About a Virtual Book Tour

Tracee Gleichner

Millions of people buy online every day, it’s the hot new selling place.  So why not pump up your book and your brand name with a virtual book tour?  No luggage lost, no security checks, no rubber chicken!  How is this possible … and how successful are virtual book tours?  How can you tell if you’re blogging into a vaccum, avoid dead-end blogs, and get yourself on the best blog sites?  Moderator: Charlotte Hubbard

9:45-10:45

Palm/Sabal

Making Digital Self-Retailing Work For You: How to profit & Gain and Audience with your backlist

Liz Scheier

Learn how to utilize the ebook format to bring a second life to your backlist, and the key steps you can take to market your work in the digital marketplace. We’ll discuss successful genres, pricing, cover design, subject categories, marketing, social media, and using your backlist to boost sales of a traditionally-published frontlist – and vice versa.  Moderator:  Patricia Rosemoor 

Sawgrass

Agents Panel

Elaine English, Eileen Fallon, Saritza Hernandez

Changes in the publishing world reach beyond publishing houses, booksellers, and writers, all the way to literary agencies and their own evolving roles as they work in their clients’ best interests.  How to literary agents see themselves in this brand new world, and are their roles really changing that much?  Moderator:  Katy Cooper

11:00-Noon

Palm/Sabal

Marketing is Not Your Enemy

David Wilk

Facebook one hour a day.  Tweet throughout the day.  Post that blog.  Join that chat.  Update your website.  Don’t forget to google your name and chase down those sites.  Oh yeah, and write.  We can do that!  Uh … how are we going to do all that?  Let David tell us how writers can master marketing, and still be writers! Moderator:  Charlotte Hubbard 

Sawgrass

The Multi-Published Author and Today's Tight Marketplace:  Is an E-pub House a Step Down, or a Step Forward?

Angela James

The nitty gritty of surviving in the industry, and how digital and/or self-publishing can do that, the pros and cons of each, and why you should/shouldn’t be afraid. And yes, the specifics of editorial quality control for e-books, the submissions/acquisitions process, and more.  Let’s talk!  Moderator:  Ruth Glick

Noon to 1:30

Lunch on our own

There are sign-up sheets at the Registration Desk for group lunches, and a variety of resort restaurants to choose from. Nobody eats alone unless he/she wants to! Don’t forget:  if dining on the resort property, use your 20% discount cards for all food and beverage. 

1:30-2:30

Palm/Sabal

Social Media is Your Friend: Online Marketing Essentials for Authors

Thubten Comerford

As is true with any subject area worth fully mastering, social media marketing is complex and powerful. Understanding the essentials allows authors to choose the shortest and most effective path to reliable recurring revenue. The good news is you don't have to be a master to receive the benefit. Join us to discover more! Moderator:  Barbara Meyers

Sawgrass

Keeping Publishing Author-centric

Kris Rusch and Lou Aronica

The thesis is that, for the first time in modern history, the pendulum has truly swung in the author's favor (because the author has more control over his/her fate than ever before). At the same time, though, publishers and booksellers are making moves to maintain or regain control. How do we avoid that?  Moderator:  Barbara Samuel

2:45-3:45

Palm/Sabal

Independent Bookstores — A Writer’s Best Friend

Linda Parks 

Let’s address building your fan base by working with area/regional organizations and booksellers - for little to no money - in efforts to reach a larger audience.  Linda will provide materials on various tip sheets geared to working with the independent bookstores and organizations such as SIBA and ARTS.  Moderator: Kate Frieman

Sawgrass

Promoting your work in 2011 and Beyond

Joan Schulhafer, Rebecca Crowley, Sheila Clover English, Marc Milot

During the one-day sessions we talked about promotion, both doing it on our own, and going with the pros.  Or, hey, a combination of the two!  Now step beyond hearing what we need to do, to learn how the pros do it, and why maybe the best route to sanity and actual cost-effectiveness for many of us comes with knowing when to reach out for help!  Moderator:  Lynn Kerstan  

4:00-5:30

Palm/Sabal/Sawgrass

The Five Biggest Trends Shaping the Future of Publishing -- and why there has never been a better time to be an author!

Mark Coker

It’s always great to wrap things up on a high note, yes?  Although market data indicates that ebooks account for under 15% of the overall book market, some best-selling self-published authors report they’re selling over 1,000 ebooks for every print book they sell. Learn the secrets of e-book publishing success and see examples of common mistakes that hurt sales. Included in Mark’s presentation will be discussion of the high points from his new book, The Seven Secrets to Ebook Publishing Success.  Moderator:  Patricia Ryan 

6:30 to 8:00

Buffet Dinner

Seabreeze Deck (see map) 

8:00-9:00

Blue Heron

Folk Dancing For Beginners

With Ninc member Karen Sandler

International folk dancing features fun dances from around the world. Join us for some easy to learn dances, even for those with two left feet. Bring a spouse if you've got one, but it's not necessary. We'll pair people up as needed.  Open to all Ninc members, Industry guests — and their guests!

Sunday:

9:30-10:30

Banyan/Jasmine

General meeting:  If you cannot attend, please be sure to sign your proxy at the Registration Desk.  2012 conference announcement.

10:45-Noon

Banyan/Jasmine

Lou Aronica, Unplugged:  Conference wrap-up featuring Lou, all Ninc members, plus any Industry Guests willing to speak informally about this business we’re all in together.  Consider this last get-together as the sort of informative talk that takes place at conferences late at night in the bar — except it will be morning, and we should all be at least relatively sober…