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General Program Schedule

Wednesday, October 24

6:00-8:00 p.m.

Registration

8:30-11:00 Night Owls (2 rooms)

NINC FIRST WORD: Exploring New
Publishing Partnership Opportunities

A special, all-day preconference open to all writers

Thursday, October 25

8:00-9:15

Panel 1: Partnering for Quality
No matter what the future holds in terms of how stories are conveyed to readers, digital or print, quality matters. Whether authors are working with a publishing house, or hiring a freelance editor and formatter, what things need to be considering in a world of constantly changing technology?

Sue Grimshaw, Loveswept Editor, Random House 
Barbara Freethy, Author
Dominique Raccah, Publisher, Sourcebooks
Nita Taublib, Executive Editor at G. P. Putnam’s and Sons
Lou Aronica, Author and Publisher, the Story Plant
9:30-10:45 Panel 2: Partnering to Raise Your Profile
As readers turn to the Internet more and more to make their book-buying decisions – both for print books and ebooks – an author’s online presence is as crucial today as physical placement in a brick-and-mortar store used to be. Join us as we explore ways to give your books the same exposure as being on an end cap.

Barbara Freethy, Author
Julianne MacLean, Author
Thubten Comerford, Social Media & Internet Marketing
Patrick Brown, Author Program Manager, Goodreads
Dan Slater, Author Relations Manager, Amazon
John Mutter, Editor in Chief, Shelf Awareness
11:00-12:15 Panel 3: Partnering for Sales
Discoverability is the name of the game in today’s book-buying environment. Understanding how books are discovered by readers is key to increasing sales.

Julia Coblentz, Sr. Marketing Manager, PubIt! (B&N)
Patrick Brown, Author Program Manager, Goodreads
Larry Norton, InScribe Digital
Dominique Raccah, Publisher, Sourcebooks
Dan Slater, Author Relations, Amazon
Rachel Chou, Open Road Media
12:30-1:45 LUNCH
2:00-3:15 Panel 4: Partnering to Expand Your Reach
New markets are expanding daily. The foreign market is just one area that is poised for explosive growth. Learn what is on the horizon and how you can capitalize on these new opportunities.

Robert Gottlieb, Chairman of Trident Media Group
Larry Norton, Inscribe Digital
Jane Dystel, Dystel & Goderich Literary Management
Jen Talty, Cool Gus Publishing
Paige Wheeler, Folio Literary Management
Rachel Chou, Open Road Media
3:30-5:30 Q&A Session—All
6:30-8:00 DINNER
8:00-11:00 Night Owls (2 rooms)

General Session

Friday, October 26

8:00-9:00 Workshop #1: Amazon General Session: Dan Slater, head of Author Relations at Kindle Direct Publishing.
9:15-10:15 Workshop #2: Donald Maass, "Emotional Landscape and Inner Journey." (either)
A Ninc exclusive sneak peek on Maass’s new book Writing 21st Century Fiction, focusing on the techniques that give literary and commercial fiction their emotional force.

NincThink Round Table #1: Going Indie or Traditional? (Focus: Either)
Pros and cons of both paths. Does the choice have to be either/or, or can it be a combination?

Jennifer Brehl, William Morrow
Dominique Raccah, Sourcebooks
Wendy McCurdy, Berkley/Penguin
Jen Talty, Cool Gus Publishing
Dan Slater, Author Relations, Amazon
Barbara Freethy, Author
10:30-11:30 NincThink Round Table #2: "Penny-wise, Pound-foolish" (Sales Strategies) (Focus: Indie/e-book)
Specific sales strategies in e-books. Pros and cons of exclusivity, free promotions, the timing of promotions, and coordinating with a traditional publisher.

Jen Talty, Cool Gus Publishing
David Wilk, Creative Management Partners
Rachel Chou, Open Road Media
Dan Slater, Author Relations, Amazon
Pat Ryan, Author
Julianne MacLean, Author

NincThink Round Table #3: Know When To Hold 'Em, Know When To Fold 'Em (Decision-making In a Tough Market) (Traditional Focus)
What to consider when making decisions in a new frontier. How do you evaluate your options? How do you know how hard to push? Who should be consulted and how?

Donald Maass, Author and Agent
Jim McCarthy, Dystel & Goderich Literary Management
Nita Taublib, Executive Editor at G. P. Putnam’s and Sons
Wendy McCurdy, Berkley/Penguin
Lou Aronica, Publisher and Author, the Story Factory
Paige Wheeler, Folio
11:30-1:30 LUNCH (on own)
1:30-2:30 NincThink Round Table #4: Promotion Planning (Focus: Either)
How do you decide what kind of promotion is best for you? How do you develop a marketing/promotion plan tailored for you? How do you evaluate what is working and what isn’t?

Maris Kreizman, B&N
Barbara Freethy, Author
Larry Norton, Inscribe Digital
Thubten Comerford, WePost Media
Rachel Chou, Open Road Integrated Media
Julia Coblentz, Sr. Marketing Manager, PubIt! (B&N)
Julianne MacLean, Author

NincThink Round Table #5: Role of the Agent In a Changing Marketplace (Focus: Either)
What are agents doing to serve the needs of both traditionally published and self-published authors? What about questions re: conflict of interest? Agreements re: when a traditional author wishes to self-publish?

Jennifer Brehl, William Morrow
Nita Taublib, Executive Editor at G. P. Putnam’s and Sons
Donald Maass, Author and Agent
Robert Gottlieb, Chairman of Trident Media Group
Jim McCarthy, Dystel & Goderich Literary Management
Paige Wheeler, Folio Literary Management
2:45-3:45 Workshop #3: Why Great “Content” is More Important than Ever
Nowadays it often seems that the “digital revolution” (e.g., e-books, enhanced e-books, e-singles), social media (e.g., Facebook, Twitter, Pinterest), and online marketing (e.g., book trailers, exclusive content, etc.) have overshadowed the fundamental raison d’être of book publishing – making and selling good books.  Sit down with editor Jennifer Brehl for a candid and in-depth brainstorming session about how authors and editors can work more effectively in partnership to cut through all the noise of our brave new hyper-connected world and bring books – no matter the format or mode of delivery – to readers (without going crazy in the process).

Jennifer Brehl, William Morrow

NincThink Round Table #6: Subsidiary Rights and Tie-In Products (Focus: mostly traditional, some indie)
Foreign rights, and foreign markets are on the verge of exploding, along with other subsidiary rights. What opportunities await, and how can authors poise themselves to be ready?

Larry Norton, Inscribe Digital
Dominique Raccah, Sourcebooks
Elizabeth Jennings, Author 
David Wilk, Creative Management Partners
Paige Wheeler, Folio Literary Management
Bella Andre
4:00-6:00 RECEPTION
6:00-8:00 Free time/dinner (on own)
8:00-11:00 Night Owls (2 rooms)

Saturday, October 27

8:00-9:00

Workshop #4: Reports from the Marketing Boot Camp, Part 1
Five authors took part in a four-month marketing boot camp and will report on what they learned, what they did, and how if effected their sales.

Boot Camp Participants:
Kelly McClymer
Barbara Keiler
Patricia McLinn
Julie Kenner
Liz Maverick

Coaches:
Thubten Comerford, WePost Media
Julie Ortolon, Author and Marketing Strategist

Workshop #5: Tricks of the Trade: Optimizing Your Website for Better Search Engine Rankings
This workshop will explain the basics of Search Engine Optimization (SEO) and help teach you how to do your own SEO at a more professional level. David will also focus on the connection and importance between design, layout and marketing, and how the meta-tags needed for SEO are used in conjunction with the readable text on each page. There will be a short period of questions and answers at the end of the session.

David Wind

9:15-10:15 Workshop #6: Julie's Rowboat Team
Nine authors share their experience with how to expand your reach and discoverability by combining efforts. What makes a team effort successful and what could potentially sink the boat?

Julie Ortolon
Pat Ryan
Julianne MacLean
Shelly Thacker
Lori Devoti
Kathryn Shay
Wendy Lindstrom
Patricia McLinn
Barbara Keiler

NincThink Round Table #7: What Does "Quality Fiction" Mean? (Focus: mostly Indie, but some traditional)
This is a continuation of the panel topic from Thursday about “quality.” What does quality look like in a digital world without traditional gate-keepers?

Jen Talty, Cool Gus Publishing
Lisa Stone Hardt, Freelance Editor, LSH Editorial Services
Pam Headrick, Ebook Formatter
David Wilk, Creative Management Partners
Kim Killion, Author and Cover Designer
10:30-11:30 Workshop #7: Melissa Rosati, Creativity Coach, "Creative Power: Coaching Techniques for Your Personal Development and Professional Success"
In your quest to be successful a writer, the elusive competitive advantage you seek lies within you. In this workshop, learn how to notice, claim, and own your creative power.

NincThink Round Table #8: In the Other Person's Shoes (How To Work With Support Teams) (Focus: either)

Thubten Comerford, WePost Media
Jen Talty, Cool Guss Publishing
Kim Killion, Author and Cover Designer
Lisa Stone Hardt, Freelance Editor, LSH Editorial Services
Meredith Efken
11:30-1:30 LUNCH (on own)
1:30-2:30 Workshop #8: Julie Ortolon, Advanced marketing techniques
How do you know when you’re working wisely with online promotion? An overview of Google Analytics, Facebook Insights, and effective Website design as building blocks to increasing your sales.

NincThink Round Table #9: Creatively Connecting With Readers (Focus: either)
What is working and what isn’t when it comes to connecting with and finding new readers? How do ebooks and the Internet change how we interact with and grow our reader base?

Larry Norton, Inscribe Digital
Dominique Raccah, Sourcebooks
Sue Grimshaw, Loveswept Editor, Random House
Pam Headrick, Ebook Formatter
John Mutter, Shelf Awareness
2:45-3:45 Workshop #9:

NincThink Round Table #10: Nurturing the Creative Spirit in a Number-crunching World (Focus: either)
We had some member requests to discuss the creative process and how to handle burn-out, or discouragement, etc. We’re addressing all this in terms of how the creative process impacts the author and the publishing team.

Dominque Raccah, Soucebooks
Jane Dystel, Dystel & Goderich Literary Management
Sue Grimshaw, Loveswept Editor, Random House
Melissa Rosati, Creativity Coach
Lou Aronica, Author and Publisher, the Story Plant
4:00-5:00

Workshop #10: 

Workshop #11: Subsidiary Rights Workshop- (10 min presentations each, then Q&A) (either focus)

Lauren Abramo, Dystel & Goderich Literary Management
Elizabeth Jennings, Author
7:00-9:00 DINNER

Sunday, October 28

9:30-10:30 General Meeting
10:45-12:00 Lou Unplugged