Welcome Sheila Clover English, a multi-award winning producer of book commercials, the CEO of Circle of Seven Productions and Executive Producer of Reader's Entertainment TV. She is a member of the Downloadable Media Association as well as the Internet Content Syndication Council.
Her company has been in The Wall Street Journal, Newsweek and on NPR as well as featured in technology circles such as TubeMogul University, Ask the Experts and The Robert Scoble Show, because of her innovative video distribution network. She started producing book trailers in 2002 at which time she trademarked the term "book trailer".
Effective Book Trailers
A famous saying in the marketing world is - "50% of all of your marketing efforts work. You just don't know which 50%."
People invest in a single, national USA Today ad for $10,000 and do it routinely. Why? At the end of the day it's on the bottom of the bird cage. But, it is a national ad. It is in the book section. A lot of people will see it. So, to many, it is worth $10,000. A NY Times ad can be as little as $4000 if you have the right connections. There's prestige in being seen in the Times, but is it selling books?