From my first writing conference, long before I'd ever finished anything worth reading, everyone chanted the mantra, "Write the book of your heart."
The premise seems to be that if you write the book of your heart, you will connect with readers' hearts and create a story that sells. Several years and manuscripts later, I recognized the falseness of this premise.
Organizations for writers refer to the 'publishing industry', not 'publishing social club'. Industry. That sounds like business. Mission statements. Profits.
No matter how heart-felt a story might be, if an editor doesn't think it will make a profit for the publisher, she isn't going to buy it. That's the point at which the writer needs to make the decision to either continue writing with her heart on the page or her eye on the bottom line. [Read more...]