Kelly McClymer Archives

Most indie authors focus on selling books through the major book distributors. We study ads and agonize over how to get visibility and traction on these sites. We watch our numbers go up and down with pride and alarm. But, as we’ve been doing that, a few pioneer authors have been forging other paths to readership: Wattpad Patreon Kickstarter Serial apps If you find them all tempting, no worri…

When I was a newly published author, marketing to readers was mostly done blindfolded. Authors created swag to give away at events, to bookstores, and to libraries: branded pens, sticky notes, calendars, bookmarks, etc., and handed them out far and wide with no way to measure whether any of their efforts resulted in enough book sales to cover the cost of the swag. There was only cost involved, …