From Our Blog
After a recent interview with my author friend, she proudly shows me the covers for the next four books in her Christian romance series. My marketer’s eye immediately sees that the designs mimic each other too closely and aren’t distinguishable from one another. Their muddy color palette won’t pop against competitive titles, especially as a thumbnail online.
Wanting to support her success, I pr…
Authors are always on the lookout for ways to garner more publicity for their books. One way that’s been around for quite a while is to enter a contest. But there are many contests out there, and some of them charge high fees to enter, or require that you mail printed books to judges at your cost.
The first thing to consider is what you want from the contest or award. Is there a cash prize, whi…
Unlocking the Power of Pinterest: Discover How Pinterest Can Elevate Your Author Platform, Connect With Readers, & Boost Book Sales
An author’s job: It’s not just writing It’s no secret that only half an author’s job is the actual writing of a book. The other half falls squarely in the realm of marketing. If you’re like me, spending that much time trying to build your brand and reach a wider audience is not what you want to be doing.
Social media While it’s true that social media has become a critical component of marketing…
Finding Your Sweet Spot as a Hybrid Author
Traditional publishers offer the whole gamut of getting a book to market. Certain titles can receive attention from everything from editorial crews to marketing departments to teams devoted to online and digital sales. There could even be the boost of imprint-wide campaigns as well as outreach to influencers. The author, however, drives few, if any, of these decisions.
On the flip side, publish…
Six Things Authors Should Know About Copyright and Contracts
This is it. You’ve made it. You’ve gotten a call from an agent, or you’ve received a contract from a publisher, or you’re taking that step to put your books up for sale as an indie author. This is your moment to shine and take on the world!
But wait … let’s hit pause for a moment. If there’s one thing I’ve learned in this business, it’s that creative individuals allow our emotions to rule us so…
You Got Your Rights Back: Now What?
In the early days of my publishing career, I worked as an editor for a publisher based in Ireland. While it started as primarily a digital-first romance house, it quickly grew into a multi-genre powerhouse.
During that time, two of my titles were accepted by the publisher. The first was a little military thriller called Stray Ally, a story about a not-so-great guy who meets a dog in the wildern…