From Our Blog
After a recent interview with my author friend, she proudly shows me the covers for the next four books in her Christian romance series. My marketer’s eye immediately sees that the designs mimic each other too closely and aren’t distinguishable from one another. Their muddy color palette won’t pop against competitive titles, especially as a thumbnail online.
Wanting to support her success, I pr…
In the early days of my publishing career, I worked as an editor for a publisher based in Ireland. While it started as primarily a digital-first romance house, it quickly grew into a multi-genre powerhouse.
During that time, two of my titles were accepted by the publisher. The first was a little military thriller called Stray Ally, a story about a not-so-great guy who meets a dog in the wildern…
It’s been a little less than a month since the NINC conference kicked off, and I have to admit that I’m still processing everything I learned.
While I was not able to be at every workshop, I attended quite a few—and more than that, I talked to many people, and I listened to so many smart folks at both the UnCon and the PostCon. Not surprising to me—or to anyone, probably—the two buzzword phrase…
Amazon
“We may also suspend your Program account at any time with or without notice to you, for any reason in our discretion.” —from Amazon Terms and Conditions
Fenella Ashworth panicked after she discovered her Amazon account had been closed, and she got only 90 minutes of sleep over the next three days. “You might think it could only happen via a staged process after lengthy discussions, but …
Most indie authors focus on selling books through the major book distributors. We study ads and agonize over how to get visibility and traction on these sites. We watch our numbers go up and down with pride and alarm.
But, as we’ve been doing that, a few pioneer authors have been forging other paths to readership:
Wattpad
Patreon
Kickstarter
Serial apps
If you find them all tempting, no worri…
We made it through 2022! A round of applause and therapeutic chocolate for everyone. Now it’s time to look forward to 2023, and I’ve put together a list of resolutions based on trends I suspect will drive book marketing throughout the new year. Where does this list come from? My own extensive research and experience running a small marketing think tank. I’ve been tracking data and trialing diff…