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Pro Conferences: Deep-Dive Research

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I have to open with a story. There I am, working on the 14th novel in my Miranda Chase air-crash-investigation thriller series. I wanted the U.S.-based characters to be near the opening action in Sweden, but not in the fray yet. Training? Vacation? Hmm… do they ever go to conferences? Google led me to the International Society of Air Safety Investigators (ISASI). They meet globally once a year …

Post-conference Thoughts on Marketing

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It’s been a little less than a month since the NINC conference kicked off, and I have to admit that I’m still processing everything I learned. While I was not able to be at every workshop, I attended quite a few—and more than that, I talked to many people, and I listened to so many smart folks at both the UnCon and the PostCon. Not surprising to me—or to anyone, probably—the two buzzword phrase…