promotion Archives

Blogging used to be a popular way to connect with readers and share information about our books. Over time—and with the increased popularity of various social media platforms—blogging has come to be seen as optional, and even outdated. Nonetheless, I believe it’s still a viable option for book promotion. Unless you remove them, blog posts live on your website indefinitely, allowing new visitors…

Estimates vary, but some industry trackers suggest that 5,000–7,000 new books appear on Amazon every day, and a growing number are mass‑produced or algorithmically generated. For working authors, differentiation isn’t just about craft anymore; it’s about visibility, connection, and trust. Author‑entrepreneur Joanna Penn suggests we “double down on being human.” Here are strategies from NIN…

It’s (finally) the end of 2025, and here we stand, with another year of marketing our books behind us … and an empty calendar ahead, waiting to be filled. If you do your planning annually, December seems to be the logical time to plot your marketing course for the next year. While I’ve toyed with the notion of running my promo year from February to February, giving myself the month of January f…

Sometimes, I think I might be a little psychic—and not always in a good way. Earlier this summer, I chose our topics for the fourth quarter of 2025. Marketing dread is something I’ve been thinking about for a while as I hear friends and colleagues gripe about how much they do NOT like that aspect of publishing, so that fit for October. Planning for a new year was also a natural fit for December…

How to find the phrases that sell your books Anyone who’s paid attention to advertising and marketing can tell you that the right phrases and words get a reaction from consumers. And that definitely goes for the marketing of your books. So how can you find the phrases and words that work for you and sell your unique books to your unique audience? What’s the point of your marketing? Marketing is…

If you’re a professional author, chances are you’ve had a love-hate relationship with Goodreads. Maybe it’s the clunky interface. Maybe it’s the Wild West of one-star ratings. Or maybe it’s just the nagging feeling that your beautifully crafted book deserves a little more …  sparkle. The good news? New kids on the block—The StoryGraph and Fable—are offering fresh alternatives that are built w…