Skip to main content

PR Archives

Filters

 

Search by Category
Search by Author

From Our Blog

Smart Marketing for Savvy Authors

|
When I was a brand-new, green author who knew next to nothing and had no clue about how to promote my just-published first book, a wise friend told me that I needed a website. She sent me to Godaddy.com to buy my domain name and then constructed the basics of a very rudimentary website for my author business and books. To me, it felt like magic. Nowadays, thanks to some generous author assistan…

Social Media Mistakes

|
Marketing via social media can be an author’s full-time, unpaid job. Our publishers expect that we’ll do it well, consistently, in our author voice, making readers feel such a bond with us that of course they’ll buy our books, preferably by preorder or within the first week it’s out. A good portion of any marketing plan is based on the author doing more and more, and it can be exhausting. To ha…