Tools Archives

The most important thing we can do as authors is to write the next book. The second most important thing is to let readers know about it. One way to do that is through advertising, but it has become rather expensive in recent years. As costs increased, advertising became a larger line item on my P&L, prompting me to search for ways to promote my books without breaking the bank. So I doubled…

It’s (finally) the end of 2025, and here we stand, with another year of marketing our books behind us … and an empty calendar ahead, waiting to be filled. If you do your planning annually, December seems to be the logical time to plot your marketing course for the next year. While I’ve toyed with the notion of running my promo year from February to February, giving myself the month of January f…

Logitech’s ERGO K860 wireless ergonomic keyboard. Credit: Logitech Over the next few months, I will be transforming one of my bedrooms into a home office. My goals for this project include creating an inviting space and maximizing comfort. Authors spend numerous hours sitting at a desk staring at a computer monitor, wh…

Life as a published author, although immensely satisfying, can be fraught with day-to-day stressors that writers may not anticipate in their pre-published days. These stressors are the things I think of when new writers ask me what I wish I’d known 20 years ago. Let’s explore a handful of things that can influence success and emotional stability in an extremely competitive business. The lonelin…

As writers, we face the constant struggle of rejection, self-doubt, creative blocks and, let’s face it, isolation from hours spent alone. Unless, of course, we include keeping company with our imaginary friends. In my work as a life coach, I’ve discovered two helpful tools for when the mental grind of being a writer takes a toll on clients. Behavioral Activation and the ABC Model are part of Co…

I was first introduced to Substack by Joanna Campbell Slan, who migrated her newsletter list there in December 2023. “Substack has brought me 207 new subscribers,” she said. “Since I don’t pay Substack, I count that as a huge win. Previously, I was paying around $120 a month, and the other email list servers sure didn’t recommend me to anyone.” Should you use Substack to deliver your newsletter…