Marketing Archives

I was first introduced to Substack by Joanna Campbell Slan, who migrated her newsletter list there in December 2023. “Substack has brought me 207 new subscribers,” she said. “Since I don’t pay Substack, I count that as a huge win. Previously, I was paying around $120 a month, and the other email list servers sure didn’t recommend me to anyone.” Should you use Substack to deliver your newsletter…

Let’s face it—happy readers come back for more. While the digital age has transformed how we connect with our audience, one truth remains: creating lifelong fans beats making one-time sales. The best part? Readers don’t expect perfection. They just want to know you’ve got their back when issues pop up. The common support scenarios Tech troubles. What button do I push? Most SOS calls are about e…

In Romeo and Juliet, William Shakespeare writes this line from Juliet to Romeo: What’s in a name? That which we call a rose By any other name would smell as sweet. Likewise, authors sometimes wish readers would judge our books purely based on prose, character, and plot. But let’s face it, readers are often swayed by an eye-catching book cover or a clever title. The reality is that there are mil…

In my previous blog post, we kicked off our deep dive into how to use ads without losing your mind. NINC member Pam Kelley shared her tips and tricks for running successful Amazon ads. This month, we’re going to tackle Facebook ads and BookBub ads. Are you ready? Sarah Woodbury should be no stranger to any NINC member! Not only is Sarah one of our membership committee chairs, she’s also headed …

Because just about everyone in NINC is smarter than me about advertising, I reached out to three people who I know are experiencing success on different ad platforms. And since they were all so generous, this grew into a two-part article; come back in December for more ad advice. Pam Kelley, USA Today and Wall Street Journal bestselling author of women’s fiction, family sagas, and suspense, sai…

After a recent interview with my author friend, she proudly shows me the covers for the next four books in her Christian romance series. My marketer’s eye immediately sees that the designs mimic each other too closely and aren’t distinguishable from one another. Their muddy color palette won’t pop against competitive titles, especially as a thumbnail online. Wanting to support her success, I pr…