Building an email list is one of the best things any author can do. Why? Simple. You own your email list. You certainly don’t own Facebook, Twitter, Instagram, TikTok, and all the other social media platforms where you promote your book. [...]
When I was a newly published author, marketing to readers was mostly done blindfolded. Authors created swag to give away at events, to bookstores, and to libraries: branded pens, sticky notes, calendars, bookmarks, etc., and handed them out far and wide [...]
George Orwell was a big liar. So was George Elliot. And Dean Koontz. And all three of those nefarious Brontë sisters. And Mark Twain. And Agatha Christie. And George Sand. And Nora Roberts, of course. And that most insidious of liars, [...]
This article, written by Mindy Klasky is from the January 2022 edition of Nink, the monthly newsletter of Novelists, Inc. (NINC). Nink, which is packed each month with informative articles for career novelists, is a benefit of NINC membership. Newsletters remain [...]
Following up on my August 2021 Nink interview with Guido Carotti, senior designer at Harper Collins Mass Market Paperbacks, I interviewed Christine Foltzer, associate art director at Tordotcom Publishing. Then the voices of indie authors, who serve as their own art [...]