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Add Print to Your Sales Plan with IngramSpark

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What is IngramSpark? IngramSpark (IS) is a service by Lightning Source, the print-on-demand division of Ingram, part of Ingram Content Group. IS distributes to more than 40,000 locations around the world, including libraries, independent bookstores, big box stores, and airport retailer Hudson. Even if you are exclusive to Amazon for ebooks, you can make print books available through IngramSpark…

Finding Your Sweet Spot as a Hybrid Author

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Traditional publishers offer the whole gamut of getting a book to market. Certain titles can receive attention from everything from editorial crews to marketing departments to teams devoted to online and digital sales. There could even be the boost of imprint-wide campaigns as well as outreach to influencers. The author, however, drives few, if any, of these decisions. On the flip side, publish…

You Got Your Rights Back: Now What?

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In the early days of my publishing career, I worked as an editor for a publisher based in Ireland. While it started as primarily a digital-first romance house, it quickly grew into a multi-genre powerhouse. During that time, two of my titles were accepted by the publisher. The first was a little military thriller called Stray Ally, a story about a not-so-great guy who meets a dog in the wildern…

Self-Publishing Your Audiobook: Royalty Share or Not? (The $26,000 Lesson)

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Of my 16 self-published books, only half are in audiobook format. This is mostly due to the significant underwriting cost of bringing each to market (from $1,500 to $3,000 each). I have tried various methods for getting these to market, including selling my audio rights to a traditional publisher and self-publishing—either by underwriting the cost myself or royalty sharing with no up-front cost…

Finding Success in Niche Markets

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We’ve all heard the widely accepted advice given to authors who want to succeed in today’s crowded fiction space: write a series, stick to popular genres and sub-genres, and target a wide audience. This all make perfect sense and has yielded enviable levels of success for many authors. But sometimes going for the widely popular just isn’t the path for us, and deciding to go a niche route is a v…