Discovery Archives

Lindsay Randall’s excellent article on this blog about GEO & SEO explains how websites help establish digital authority. But AI-assisted discovery doesn’t rely only on your website. Increasingly, recommendation systems pull signals from retailer metadata, reviews, author profiles, and consistent cross-platform information. The good news? Authors can improve discoverability without gaming th…

How people and artificial intelligence (AI) search the web continues to shift and evolve. Since web searches now weave in AI-driven answers created by large language models (LLMs), the content of your website should be optimized for both traditional search engine optimization (SEO) and the new frontier of building your digital authority—which, for the purpose of this article, I’ll call generati…

I’ve been talking to authors about publishing wide for well over a decade now. I’ve written books about it, spoken about it at conferences around the world, and spent years inside the Kobo and Draft2Digital operations watching how it all works from the inside. And I keep seeing authors making the same mistakes. Authors hear the message about not putting all their eggs in one basket. They agree …

  Have you ever considered changing genres? Or did you try but it turned into an utter non-starter? As I head into my next major genre leap, I asked some fellow jumpers five basic questions about their ideas, successes, and fu—, uh, hard lessons learned. The jumps Some say that writers’ brains are wild, entropy-driven vortices. Based on the jumps these folks have done, that is an accura…

Blogging used to be a popular way to connect with readers and share information about our books. Over time—and with the increased popularity of various social media platforms—blogging has come to be seen as optional, and even outdated. Nonetheless, I believe it’s still a viable option for book promotion. Unless you remove them, blog posts live on your website indefinitely, allowing new visitors…

Estimates vary, but some industry trackers suggest that 5,000–7,000 new books appear on Amazon every day, and a growing number are mass‑produced or algorithmically generated. For working authors, differentiation isn’t just about craft anymore; it’s about visibility, connection, and trust. Author‑entrepreneur Joanna Penn suggests we “double down on being human.” Here are strategies from NIN…