market research Archives

What is LitRPG? LitRPG—short for “Literary Role-Playing Game”—is a fantasy and science-fiction subgenre built around worlds governed by explicit game-like mechanics. Characters exist in settings where abilities, power, and progression can be measured, tracked, and often displayed through an in-world interface commonly called “the system.” Unlike stories that merely reference games, LitRPG integ…

Gather savvy authors together and guess what we’re going to chat about? Writing craft, publishing, our latest manuscript woes, marketing techniques, and, yes, book covers. We asked NINC members what you wonder about when it comes to cover design, and you answered. You wanted to know about book cover strategies, tactics, and the use of AI (artificial intelligence). Even if you didn’t submit a sp…

“Teenagers. Everything is so apocalyptic.” —Kami Garcia Author Kami Garcia hit the nail on the dramatic head with that line from her novel Beautiful Creatures. We can all relate to it because each of us was a teenager once. Our teen selves still live inside us. The proof? How much we tend to like the music from our teenage years (still love Bon Jovi) and how often we share memes that fit our sp…

After a recent interview with my author friend, she proudly shows me the covers for the next four books in her Christian romance series. My marketer’s eye immediately sees that the designs mimic each other too closely and aren’t distinguishable from one another. Their muddy color palette won’t pop against competitive titles, especially as a thumbnail online. Wanting to support her success, I pr…

Many novelists are discovering the rewards of writing for games, whether game-ifying their own concepts or as staff or freelance writers for established gaming properties. In 2022, an estimated 3.2 billion people worldwide played games, and the average age of a gamer is 31. Led by video games and mobile gaming, the gaming industry aims for total earnings around $300 billion for this fiscal year…

If your contemporary fiction features teens and young adults, and you’re part of an older generation, you may benefit from insights into Gen Z. Here, we’ll define current generations (specifically in the U.S.), what makes each unique, and how that can relate to your characters. As with all generational insights, it’s important not to stereotype, or lump all people within a generation together. …