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What to do When Amazon & Facebook Turn Their Backs on You

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Amazon “We may also suspend your Program account at any time with or without notice to you, for any reason in our discretion.” —from Amazon Terms and Conditions Fenella Ashworth panicked after she discovered her Amazon account had been closed, and she got only 90 minutes of sleep over the next three days. “You might think it could only happen via a staged process after lengthy discussions, but …

Growing a Ghostwriting Business

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Being a good listener. Keen curiosity. Flexibility. And checking your ego at the door. These are among the qualities that have best served the ghostwriters interviewed for this article. Ghostwriters create content for others, receiving no credit. Good ghosts are skilled writers who create memoirs, speeches, articles, corporate or family histories, blog posts, or fiction in the voice and vision …

Beyond the Booksellers: Alternative & Ancillary Ways to Sell Your Books

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Most indie authors focus on selling books through the major book distributors. We study ads and agonize over how to get visibility and traction on these sites. We watch our numbers go up and down with pride and alarm. But, as we’ve been doing that, a few pioneer authors have been forging other paths to readership: Wattpad Patreon Kickstarter Serial apps If you find them all tempting, no worri…

Resolutions for Marketing Books in 2023

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We made it through 2022! A round of applause and therapeutic chocolate for everyone. Now it’s time to look forward to 2023, and I’ve put together a list of resolutions based on trends I suspect will drive book marketing throughout the new year. Where does this list come from? My own extensive research and experience running a small marketing think tank. I’ve been tracking data and trialing diff…

Planning for 2023

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Welcome to the month of December, the time of year when many authors are both looking back at what worked and what didn’t go so well over the past twelve months … while at the same time, we begin to plan in earnest for the next year of writing, releasing, and marketing. For those of us who attended the NINC conference, as well as perhaps a few other author education events that take place in th…

Smart Marketing for Savvy Authors

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When I was a brand-new, green author who knew next to nothing and had no clue about how to promote my just-published first book, a wise friend told me that I needed a website. She sent me to Godaddy.com to buy my domain name and then constructed the basics of a very rudimentary website for my author business and books. To me, it felt like magic. Nowadays, thanks to some generous author assistan…