Elizabeth MS Flynn Archives
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How to find the phrases that sell your books
Anyone who’s paid attention to advertising and marketing can tell you that the right phrases and words get a reaction from consumers. And that definitely goes for the marketing of your books. So how can you find the phrases and words that work for you and sell your unique books to your unique audience?
What’s the point of your marketing? Marketing is…

Finding Your Hot Premise: Boiling Down Your Story Idea Into the Simplest Terms
We’ve all had that experience of stepping into an elevator, realizing you’re in there with an editor or an agent, and he or she asks you what you’re working on. As you stammer out your long-winded answer (starting off with the classic “Well, it’s complicated”), the moment ends (i.e., the elevator door opens) and said editor or agent goes their way. Could you have made use of that opportunity by…

Red Herrings & Plot Details: How to Keep Track of Them & Not Leave Them Hanging
In fiction, the term “red herring” is a technique designed to distract the reader by introducing misleading information. It’s a false clue, meant to deceive, before the truth is revealed.
Take a look at your latest story. Have all your plot twists been resolved? Do you have any red herring plot threads that you overlooked? There’s nothing more frustrating than finishing your book, tweaking ever…