Growing Newsletter Engagement ~ A Case Study
Newsletters remain one of the most valuable tools authors have to promote our work. Our newsletters can be created without filters on content. We aren’t restricted by anyone else’s ideas about whether an image or a word is offensive. We manage the frequency of communication without being forced to bid for the privilege of reaching our audience, as we must for cost-per-click advertisements. And we can turn our newsletters into conversations, deepening our bonds with our readers.
Newsletters, though,...
brand, Discovery, Marketing, newsletter, promotion, Publishing, Tools