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To Pseudonym or Not to Pseudonym: A Question of Usefulness

George Orwell was a big liar. So was George Elliot. And Dean Koontz. And all three of those nefarious Brontë sisters. And Mark Twain. And Agatha Christie. And George Sand. And Nora Roberts, of course. And that most insidious of liars, Dr. Seuss. So was Jane Austen, though to a lesser extent. When Austen’s novel Sense and Sensibility came out in 1811, the phrase “By a Lady” was printed in place …

Social Media Mistakes

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Marketing via social media can be an author’s full-time, unpaid job. Our publishers expect that we’ll do it well, consistently, in our author voice, making readers feel such a bond with us that of course they’ll buy our books, preferably by preorder or within the first week it’s out. A good portion of any marketing plan is based on the author doing more and more, and it can be exhausting. To ha…