NINC

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Workshops

NINC 2019 Full Workshop Schedule

Subject to Change -  Updated 8/5/19

 

Thursday, 9:00 – 10:00 AM

 

Advertising— The Best of the Best, part 1

Speaker: Mark Dawson (Self-Publishing Show)

A snapshot of what is working best in advertising in September, 2019 and the most effective tips & techniques to use these marketing strategies.

 

Growth Hack a Bestseller Part One: WRITING A BESTSELLER

Speaker: Liz Pelletier

The next book you write should be a bestseller. Sounds easy, right? In this two-hour workshop, learn the key elements in most every bestseller and how to ensure your next novel is the right idea, at the right time, written specifically to maximize best-selling traits. You’ll also walk away knowing how to recognize the pitfalls that keep most books from going viral and how to tell a story guaranteed to engage readers. Plus, learn to use an easy system to measure your novel’s viral load before you write even your first word!

 

SEO: An Author’s Guide to Best Practices

Speaker: Kimberli Bindschatel

As the market evolves, we want to stay ahead of the curve. The first step is to understand what Search Engine Optimization (SEO) is and how to implement it. I’ll outline foundational opportunities to increase your visibility and create a solid web presence for a long-term strategy. You’ll leave with a basic understanding of keywords and their use, both for organic search and use in advertising on Amazon, as well as the current trend in book searches on Google. A few simple updates will take your business to the next level.

 

Thursday, 10:15 – 11:15 AM

 

What's new at BookBub?

Speakers: Katie Donelan and Carlyn Robertson (BookBub)

Hear from members of the BookBub team about what’s new on their book marketing platform (including audiobook promotion opportunities!). This workshop will highlight important updates about the tools available to you now and insights into how you should be using BookBub to maximize the effectiveness of your marketing campaigns in driving sales, finding new fans, and building your platform as an author.

 

Planning For Success: The Writer’s Guide To Getting It All Done

Speaker: Sarra Cannon

Gone are the days when writers can just write. In order to find success in today’s market, we need to be social media gurus, advertising executives, administrative assistants, strategists, art directors, and more. How we can we possibly get it all done? In this workshop, Sarra will show you a proven system that will help you get more done, faster, and with less stress. If you’re ready to take control of your time and stop feeling overwhelmed, this workshop is for you.

 

Freelancer Panel

Thinking about hiring a freelancer? Already working with someone? This is the place for authors and freelancers to get tips about delegating, working together, and creating a successful team. Bring your questions!

 

Thursday, 11:30 AM – 12:30 PM

 

Harnessing Market Forces to Sell More Books

Speaker: Alex Newton (K-lytics)

If you are an indie, hybrid, or traditionally-published author who wants to learn how to use market forces to your advantage, this is for you. In this workshop, Alex opens his data vault of market monitoring results to share the latest news about Amazon market trends and developments. He will cover main genres as well as selected "hot niches." This is not just for write-to-market enthusiasts but for anyone who wants to see one's creative efforts find "hungry" audiences instead of "beating dead horses." Join this session to stay ahead of your competition and gain market knowledge that even your own publisher does not share with you.

 

Analysis of the Thriller: How to Break into and Conquer this Lucrative Genre

Speaker: Tom Colgan

Learn the inside scoop on thrillers with Berkley Editorial Director Tom Colgan as he discusses what publishers look for and what readers crave—the premises, settings, and concepts that drive sales, how pacing and characterization can make or break your book, and what you may have in common with Lee Childs and James Patterson. Bring your questions: this workshop is designed to answer your specific questions on one of the hottest genres in fiction.

 

NINC-ovators Panel

Speakers: Matt Buchman, Sarra Cannon, Wayne Stinnett, and Yumoyori Wilson

Come hear from your fellow NINC members who are expanding their reach and income streams through audiobooks, YouTube, increasing output, getting organized, and creative advertising.

 

Thursday, 2:00 – 3:00 PM

 

Writing the Breakout Book

Speaker: Tom Colgan, Danielle Marshall, Liz Pelletier

Three top editors talk about strategies, tips, and techniques—complete with real-life examples—to help you write the breakout novel.

 

Create a Large Print Edition with Vellum

Speaker: Brad West of Vellum

A Large Print Edition can help your book reach new audiences, and is simple to create using the latest version of Vellum. This workshop will show how to adapt your current book for Large Print, and cover aspects to consider when listing your book for sale. This talk will begin with a brief overview of Vellum for any who have not used it before.

 

 

Thursday, 3:15 – 4:15 PM

 

Reach more Barnes & Noble readers by publishing with Barnes & Noble Press

Speakers: Sarah Dickman, Julie Braunschweiger

Please join Sarah Dickman, Director of Business Operations, and Julie Brauschweiger, Senior Associate, to learn about Barnes & Noble Press, B&N’s self-publishing platform for eBook and print-on-demand. Closely aligned with our national retail stores, B&N Press is a fast, free, and easy way to publish your books to reach millions of B&N readers. This in-depth talk will present authors with best practices and an overview of new features designed to help you get the most out of publishing direct with B&N Press.

 

Forensics for Fiction: Make Your Crime Pay

Speaker: Geoff Symon

When writing about crime and investigations, what is the balance between accuracy and overkill? Geoff Symon shares his experience as a 20-year Forensic Investigator with authors of every popular genre. Learn about actual forensic techniques and terminology in order to avoid common fictional mistakes. Come with forensic questions to this interactive Q&A session, and we’ll bring authenticity to the scene of your crime.

 

The Standout Writer

Speaker: Becca Syme

In a saturated market, the key to reader engagement is memorability—being exponentially better than others in your marketplace at meeting reader expectations. When we try to be good at everything, we kneecap our capacity to standout. But how do you know what a “standout” writer looks like? Join success coach, Becca Syme, to learn about how maximizing your strengths can be a more effective and efficient craft tool than fixing your weaknesses. Stop being mediocre and be memorable.

 

Thursday, 4:30 – 5:30 PM

 

You’re Gonna Need a Bigger Story, Part 1: The Bigger Picture

Speaker: Houston Howard (SuperStory Works)

Learn the foundational principles behind not just writing a story, but building a Super Story — one that can survive in an age of distraction and harness all the tools available to you. Discover the secrets behind creating a 21st Century brand that can go viral in a hashtag world.

 

Is Your Author Website Pulling Its Weight?

Speaker: Caro Bégin

Author websites can help promote books and collect newsletter subscribers, but they can also increase your income and build brand appeal. This workshop will cover various dos, don’ts, and general best practices for streamlining your content and optimizing your site. You’ll also learn how to increase your income through direct sales and affiliate earnings. If you’d like to turn your author website into a well-oiled, automated sales machine, then you won’t want to miss this talk. You will leave with an actionable to-do list and a better understanding of how an optimized website can help fine-tune your marketing, please readers, and drive sales.

 

Thursday Night Owls

 

7:15 – 8:00 PM

Adventures in Fundraising

Let's Get Physical

Audiobook Update

 

8:15 – 9:00 PM

Managing Mental Health

Taming the Dragon

Critique group meeting

 

 

Friday, 9:00 – 10:00 AM

 

Advertising--The Best of the Best, part 2

Speaker: Mark Dawson

A snapshot of what is working best in advertising in September, 2019 and the most effective tips & techniques to use these marketing strategies.

 

Growth Hack a Bestseller Part Two: MARKETING A BESTSELLER

Speaker: Liz Pelletier

You’ve got the right story written in the best way to become a bestseller, but now what? In this one-hour workshop, learn how to evaluate the market, leverage the right social media platform in the right way, pricing decisions, and how to position your release in a saturated market to quickly rise above the rest. From the psychology of promotions to evaluating the viral load of publicity strategies to the psychology of ad composition by targeted demographic and platform, we’ll cover it all. Plus, learn to use social media like a pro with just an hour a day!

 

Newsletters: Never Run Out of Things to Say

Speakers: Chasity Jenkins-Patrick and Kathy Williams

You know how and why to send newsletters, but the trick is finding the perfect content for your unique audience. What do readers want to know? What the heck do they care about? We are going to tell you exactly that, AND we are going to give you real-world examples of what works and what doesn’t. Our tips will keep your current subscribers entertained, on the edge of their seats and click happy. Plus, we'll give you some handy-dandy take homes to study and use, because we are nice like that.

 

Friday, 10:15 – 11:15 AM

 

Using Big Data Insights for Higher Royalties

Speaker: Alex Newton

Some book marketing strategies work better than others. Imagine you could cut through the results of hundreds of thousands of books to see the highest-yielding ones. Alex will bring fact-based insights to questions concerning bestseller lists, category optimization, ranking factors, best price levels, format strategies, serialization, KU penetration, Kindle deals, ads, book covers, and more. Don't worry if you are not a numbers person. Alex has a unique talent to convey seemingly complex matters in an easy-to-understand and fun manner that lets you walk home with actionable insights.

 

Acts of Submission

Speaker: Carol Saller

Each year readers submit thousands of grammar and style questions to the Q&A page at The Chicago Manual of Style Online, and for more than twenty years Carol Saller read every single one. To her, the number of standoffs between writers and editors (“My editor insists . . .”) began to present a theme: that in editorial battles, the reader is the one who loses. Saller’s book The Subversive Copy Editor arose from her search for win-win strategies, laying out what makes a writer “difficult” and how not to be that writer. This session presents the advice behind the book that Publishers Weekly called “practical, relentlessly supportive and full of ed-head laughs.”

 

Building a Successful Podcast

Speaker: James Blatch & John Dyer (SPF Sponsor)

Thinking about starting your own podcast? Learn how to create an addictive and useful regular show that will help build your brand and gain you readers. James Blatch and John Dyer are the team behind the immensely successful Self Publishing Show, which now boasts more than a million downloads. James & John will describe the key elements not just to make your podcast successful but also valuable to your business.

James is a former BBC television and radio news reporter and presenter, John is a former teacher and film examiner at the British Board of Film Classification.

Friday, 11:30 AM – 12:30 PM

 

Turbocharging Series Sales on Amazon

Speaker: David Gaughran

Learn a variety of methods for boosting sales across a series, including how to dominate your niche on Amazon via a range of marketing and advertising strategies to promote an entire series. Discover ways to improve readthrough, optimize metadata, seduce the ever-capricious Amazon algorithms, make Kindle Unlimited page reads soar, and get readers on the hook so they jump on your series right away instead of it languishing on their Kindle forever.

 

Write to Market Masterclass

Speaker: Chris Fox

Your novel’s success is tied to a single question. Who is your audience? This seminar will teach you to locate that audience, and to tailor your book to their expectations without sacrificing your creativity.

 

Planning To Thrive

Speaker: Sarra Cannon

In today’s publishing atmosphere, many people seem to be in survival mode, constantly hustling just to keep their head above water. But what if you could thrive as an author? What if there was a way for you to prosper and grow a long-lasting career without feeling as though you could drown at any moment? Join author Sarra Cannon as she gives you practical tips and strategies to help you develop a long-term plan that focuses on joy, balance, and building the career of your dreams.

 

Friday, 2:00 – 3:00 PM

 

Mastering Amazon's A9 Algorithm and Your Book's Rankings in the Market

Speaker: Dave Chesson

Ever wonder why Amazon shows someone else's book over yours in the search results? Or why you can't seem to be found for a keyword you've targeted? In this session, we'll take a deep dive into Amazon's A9 algorithm, how it functions, and how you can make simple changes to control your book's discoverability...and no, this isn't about keyword stuffing or hacking the system.

 

You’re Gonna Need a Bigger Story, Part 2: Practical and Tactical Strategies

Speaker: Houston Howard

You know WHY you need Super Story in today’s viral world; learn HOW to identify and utilize the various multi-platform creative strategies all authors should be implementing. These extremely practical approaches will allow you to not only better engage audiences in an over-saturated market, but also to create a growth plan for multi-platform scalability.

 

Scrivener: Not Your Average Word Processor

Speaker: Gwen Hernandez

Beginners and experienced users will benefit from this introduction to Scrivener’s best features. Learn how to create a new project, understand Scrivener’s interface, organize and work with files and folders, import your existing work and research, color code your files, set word count targets, and more. Feel free to bring your laptop, loaded with Scrivener, so you can follow along. To get the free trial, go to www.literatureandlatte.com/scrivener.php. If you choose to purchase, use the code GWENHERNANDEZ at checkout for 20% off (non-affiliate).

 

Friday, 3:15 – 4:15 PM

 

Relaunch Your Novel

Speaker: Chris Fox

Learn to formulate a plan for your backlist, one that will allow you to produce income for the rest of your life. From omnibuses to full relaunches we’ll cover ways to put your backlist to work.

 

Panel: The State of Publishing in 2019 and Beyond

Speakers: Tom Colgan, Danielle Marshall, Liz P

Three top editors discuss what's happening in publishing, today and as we look toward the future.

 

How to Get Out of a Marketing Rut

Speaker: Kilby Blades

Most experienced authors are already well-educated on most marketing topics but still feel stuck and at a loss for how to recover from marketing disappointments. This session will discuss what authors can do when they’re experiencing plateaus, feel lost or confused by their own data, or have titles that are ill-equipped or decreasingly well-positioned to compete in a changing marketplace. This module offers higher-level tactical/practical solutions and delves into behavioral economics concepts (heuristics that relate to managerial decision making) to explain some of the psychological pieces.

 

Friday, 4:30 – 5:30 PM

 

Brainstorming the Future of Publishing II

Speakers: M.L. Buchman and Mark Lefebvre

Take control of your own industry! Come join the fun as M.L. Buchman and Mark Lefebvre lead a guided brainstorming session to tell vendors what it is we want for the future of publishing. Let your imagination soar--we'll make sure the vendors are listening!

 

Deconstructing Fiction: An Example

Speaker: Jordyn White

Learn how to deconstruct successful works of fiction with the purpose of elevating your creative skills. We’ll talk about tips for getting the most out of this method of study, then dive right in and deconstruct a sample together. This exercise is enlightening for all writers regardless of their level of skill, including very advanced authors. You haven’t experienced a craft workshop quite like this one.

 

Your Story World: Beyond Eye Color and the Weather

Speaker: Diane Garland

A solid story world and strong continuity are critical to any series. But how do you remember all the interesting little details you’ve created in previous chapters/books? Diane Garland shows how to organize the myriad of details into one cohesive unit that can grow and expand with your series, giving your reader a richer and more varied story experience.

 

Friday Night Owls

 

7:15 – 8:00 PM

Reader Group Rodeo

Back from the Dead: Reviving a Dormant Career

Team Players

 

8:15 – 9:00 PM

Baby Got Backlist

Cross Promo

Career Planning in a Time of Change and Uncertainty

 

 

Saturday, 9:00 – 10:00 AM

 

BookBub Ads Masterclass

Speaker: David Gaughran

In this deep dive into BookBub Ads, you will learn advanced techniques to improve your campaigns on the hottest advertising platform: testing tips, optimization advice, and killer strategies — everything from nailing down your true author comps to the cheapest day (and time) to run your ads. We’ll look at how to run cost-efficient, large-scale campaigns that can really move the needle, ways to take advantage of the very latest changes to the platform, and some surprising uses for BookBub Ads to give your promotions extra oomph.

 

Dead Right: Autopsies for Authors

Speaker: Geoff Symon

Corpses pop up in every genre, from family funerals to violent crimes to creatures that won’t stay buried. Forensic investigator Geoff Symon walks you through the real of the morbid. This workshop introduces authors to the specifics of the postmortem, from time of death estimates to Y-incisions. Get the facts for your fiction – we’ll cover it all from cadaver to slab!

 

The Silent Killer of Author Businesses: Disregarding Cash Flow

Speaker: Jordyn White

Intimidated by finances? Not a “math person”? This unique crash course is tailored to creatives who are convinced money isn’t their strong suit. There will be plenty for more experienced money managers, too. We’ll outline the (truly) simple steps to track cash flow, illustrate how projections can smooth out the ups and downs of author income, and discuss why cash flow is critical to the future of any business. You’ll also get tips for developing a healthy mindset around money, as the instructor shares the true and harrowing tale of how she went from money dunce to money master.

 

Saturday, 10:15 – 11:15 AM

 

The Advanced Fiction Keyword Strategy that Impressed Even Amazon

Speaker: Dave Chesson

Learn the secrets behind a fiction keyword strategies that is so good that even Amazon promoted it and changed they way they discuss keywords to authors. With this strategy, you'll learn how to generate keyword ideas for fiction books that buyers not only use, but aren't competitive and can help get your book in front of more readers. This workshop is a deep dive into proven strategies for increasing sales and getting discovered on Amazon.

 

Surviving (and Thriving!) in Traditional Publishing

Speakers: Victoria Thompson With Charlotte Hubbard, Susan Meier

What are the secrets to achieving long term success as a published author? Three traditionally published authors—whose careers each span over three decades—share their secrets on how to survive (and thrive!) in the turbulent world of traditional publishing.

 

Global Trends in Digital Publishing: Insider Insights from Kobo

Speaker: Tara Cremin (Kobo)

Learn the latest strategies for growing your global self-publishing business, with behind-the-scenes stats from the most globally focused retailer, Kobo. We’re here to tell you what’s new at KWL (hint, it’s AUDIO!) and the latest marketing strategies and trends.

 

Saturday, 11:30 AM – 12:30 PM

 

Reading the Global Market
Speakers: Mark Lefebvre and Kevin Tumlinson (Draft2Digital)

Draft2Digital explores how a globally focused strategy can help you reach more markets worldwide and increase your readers, book sales and royalties.

 

Analysis of a Breakout Novel: From Midlist to Bestseller

Speakers: Danielle Marshall and Victoria Stone

Have you ever considered starting over? Learn how Victoria Dahl wandered away from a mid-list rut in romance to jump into a new career as Victoria Helen Stone, bestselling author of psychological suspense for Amazon Publishing’s Lake Union imprint. Victoria and Danielle Marshall, the Editorial Director of Lake Union Publishing, will discuss the ins and outs of writing outside your comfort zone, when it makes sense to make a genre switch or use a new pen name, and the specific marketing levers that help a new “debut” author break out.

 

13 Reasons Why Authors NEED an INC (or LLC) NOW!

Speaker: Michael Banner

This timely workshop is designed, by an author for fellow authors, to help participants understand why forming a business entity for their writing business (whether they’re purely self-publishing or a hybrid) should be done now, and not later. Additionally, participants will gain familiarization with the filing process, actually developing the skill to create their own business entity for the lowest investment. During the workshop, a business entity will be formed for a selected participant.

 

Saturday, 2:00 – 3:00 PM

 

It's All About SEO: How to Make Your Books Findable on Search Engines

Speaker: Ricardo Fayet (Reedsy)

What do Amazon, YouTube, and Google all have in common? They’re the three most used search engines in the world — but they're not the only ones. In fact, every online book retailer is a search engine. And in this crowded publishing world, getting your book to rise to the top of search results is the most sustainable way to build a writing career.

Reedsy's Ricardo Fayet will explain how the ranking algorithms of the main search engines work, and offer practical tips and case studies on optimizing your website, blog, and product pages to sell more books.

Reedsy have grown their blog from 5,000 to 600,000 monthly visitors in just 3 years — almost exclusively through Google SEO.

 

Star Turn

Speaker: Damon Suede

Today’s readers have no time for cookie-cutter casting. What makes a main character sparkle? How do you identify the best lead to navigate your story? Unforgettable protagonists anchor blockbuster books and steer your writing process. This hands-on character class will teach you to embrace and expand popular tropes to craft a cast that showcases your voice, sets your story's hook, and creates leads worth following.

 

Diversify Your Storytelling: Emerging Platforms and Story Formats

Speaker: Kilby Blades

Emerging Platforms and Story Formats. This session will introduce some of the newer and emerging formats that authors are using to distribute their work and will analyze the trajectories of several newer formats and publishing outlets that have been around a few years (e.g., Radish, Tap by Wattpad, Hooked, Choice of Games, etc.). This session will be part commentary and emerging industry analysis, part overview of the submission process, (what they’re currently buying) and intel culled from interviewing current authors.

 

Saturday, 3:15 – 4:15 PM

 

BookFunnel for the Advanced Indie Author

Speaker: Damon Courtney

You’re a NINC author, so you’ve already got some books out there, and you’re getting some sales. But, what can you do to take your author career to the next level? Damon Courtney, the creator of BookFunnel, is going to show you some of the more advanced features of BookFunnel and how authors are blazing their own path in the indie world. Selling direct from your own website, selling or giving away books in person, and creating your own members-only subscriptions are just some of the ways that BookFunnel authors are crushing it and making readers happy at the same time.

 

Character Building

Speaker: Damon Suede

Bestsellers start with fascinating people. Go beyond looks, persona, and boilerplate traits with a simple, powerful technique that will strengthen your plots, your hooks, and your voice so you can build the perfect cast to dazzle your readers without gimmicks or hiccups. Whether you like to wing it or bring it, you’ll leave with a new set of tools to populate your pages and lay the foundations of unforgettable fiction.

 

Create Attractive Ads That Get Clicked

Speakers: Josh Wiley, Corey Alderin, Kathleen Sweeney of Book Brush

During this workshop, you will learn about common mistakes in book ads so you can avoid them and make better ads that get clicked. We will show you actionable steps to improving your ads for different platforms and how to turn a failing campaign into a success. Even the “graphically challenged” author can create attractive ads by following these steps.

 

Saturday, 4:30 – 5:30 PM

 

Does Your Business Plan have a Happily Ever After?

Speaker: Joe Solari

Many obstacles that authors face aren’t specific to publishing; they’re common issues faced by most small business owners. Just as a writer can become a better storyteller by improving skills in the craft, so can you have the mindset to make you a boss of your business. In this session, you will learn about how to ride the meta-trends wave, how to find alignment in your various business roles, business strategies and tactics that help build long-term wealth, and how to use the tax code and business practices as your most potent tools in accomplishing your wealth creation goals.

 

Everything Writers Don’t Need to Know about The Chicago Manual of Style

Speaker: Carol Saller

“Chicago style” is the style overwhelmingly preferred by US publishers. But CMOS is nearly 1,200 pages long! What does that mean for the writer? Aren’t creative writers allowed to break all the rules? This introduction to CMOS by one of its editors covers the essentials—including what you can ignore and what you need to know before you break the rules. Learning some of the top preferences of copyeditors will help you submit your work with confidence to agents and editors.

 

Make Your Own Audiobook - A Simplified Guide

Speaker: M.L. Buchman

Audio is the up-and-coming market, but the price of entry can be a horrific $300 to 500 per finished hour and up. M.L. Buchman has recorded and published over 30 audio titles. Come learn the questions to ask yourself about the decisions you need to make. Find out why you're wrong when you “hate your own voice.” Learn about tools, techniques, and free studio space. Quantify direct, and most importantly of all, indirect costs. Come and learn how to decide if you’re willing to tackle the “Narrated by Author” beast.

 

Saturday, 7:00 PM - Beachside Blowout Buffet (You don’t want to miss it!)

 

Sunday, 9:30 - 10:30

Annual General Meeting (NINC Members Only)

 

Sunday, 10:45 – Noon

Lou Unplugged (Open to all attendees)

Speaker: Lou Aronica

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Nink Knowledge: Mixing Traditional Publishing & Self-Publishing

This article, written by Lindsay Randall, is from the July 2019 edition of Nink, the monthly newsletter of Novelists, Inc.  (NINC). Nink, which is packed each month with informative articles for career novelists, is a benefit of NINC membership. 

(Editor’s note: For the purposes of this article, hybrid is defined as having published front list in both trad & indie during 2018-2019.)

Is it double the trouble or worth the effort to publish front list titles both traditionally and indie?

Several of NINC’s hybrid authors shared their thoughts, words of wisdom and warning, and how each times releases to widen her reach.

Why publish trad and indie simultaneously?

For author Katie MacAlister, concurrently publishing indie and trad offers the opportunity to push beyond boundaries of style and storytelling while reaping the benefits of publisher support and a conduit to a larger readership.

“It’s the best of both worlds, allowing me freedom to write whatever twangs my strings, yet remain in the traditionally published world,” she said.

MacAlister’s most recent trad title is Day of the Dragon, the second book in the paranormal Dragon Hunter series (March 2019, Hachette Group). Her latest self-pub book is the contemporary romance Ever Fallen in Love, released November 2018.

While the genres may differ, MacAlister noted that she sees an uptick in her self-pubbed sales whenever a new trad book is released.

“My publishers have connections and abilities that I either lack or don’t want to spend time doing. They put books up on NetGalley, arrange for reviews in trade journals, organize blog features, run ads and contests, coordinate PR campaigns online, and so on. They usually have a longer reach with subsidiary sales and contacts within foreign publishing companies,” she said. “It's also nice to be able to write a book and hand it over for editing, production, and cover work without having to arrange for all that myself.”

Indie publishing also netted her a new publisher. She released Fireborn in 2018, the first book in a new series she wanted to write regardless if a publisher wanted it. She’d no sooner posted news of the release than Kensington made an offer. It was a bid MacAlister liked. Kensington will re-release Fireborn in June and two other books in the series.

“I’d highly recommend being hybrid to any author,” said Bronwen Evans, who writes and publishes historical romance through indie and trad channels. “This market is ever-changing—in fact, it’s more like revolving and spinning. I think it’s good to ensure you have a foot in each camp.”

Attracted to the Earl is her most recent trad release (May 2019, Random House), while her latest indie offering is To Tempt a Highland Duke, released in April as part of the Dukes By the Dozen multi-author boxed set.

Evans said she loves the freedom found in self-publishing and appreciates the marketing available through her traditional publisher.

Words of wisdom and warning

Both MacAlister and Evans said they must deal with non-compete clauses.

“My agent works hard to eliminate any non-compete clauses in my contracts, narrowing the language so that I can write outside of a series whenever the whim strikes me,” MacAlister said. “I do try to remain cognizant of how many books are coming out and when. Since I'm not a rapid release sort of writer, I like to make sure I have a new book dropping every few months, and I will shift my self-pubbed books to make that happen.”

As for Evans, the non-compete clause nearly made her walk away from traditional publishing.

“In the past two years, non-compete clauses began to pop into my contracts and the non-compete period got longer and longer,” she said. “I have a good agent, and we tweak most of the clause now and work around it with my release schedule.”

Lyn Cote, who has been hybrid since 2010 and traditionally published for 12+ years before that, said “being a hybrid is a juggling act” of positioning indie titles around the release of trad titles.

She, too, worked through an agent to deal with the non-compete clauses, remaining with Harlequin’s Love Inspired Historical line until its end in 2018 (her last title was Suddenly a Frontier Father, part of the Wilderness Brides series). She stayed because most of her readers purchased their books in Walmart “and Harlequin could get me into almost every Walmart in the U.S. and Canada.”

She noted that sales for both increased whenever an indie book released around the time a traditionally published book came out. (She writes contemporary romance, romantic suspense, and historical novels. The Heart Hopes is her latest indie title.)

Today Cote said the biggest reality in all retailing is that more people are shopping online.

“When an author looks at a traditional contract, he/she must ask these questions: ‘Where will my publisher sell these books?’ and ‘What will they do to actively make my books visible?’” she said.

Cozy mystery author Lynn Cahoon, who indie writes in romance as Lynn Collins, said “keeping your foot in both worlds gives you an edge over other authors.”

“I now have a better understanding of the entire process for publishing a book, which gives me the ability to ask for things I know the publisher can do and not look stupid asking for things they can't do,” Cahoon said. “As authors, sometimes we don't know enough about the entire book publishing cycle.”

Cahoon’s most recent trad title is Mother’s Day Mayhem (April 2019, Kensington), part of the Tourist Trap Mystery series. Her most recent self-published title is Country Hearts, book five of the Castle View romance series.

“You have to plan your time and energy well,” Cahoon said. “Make sure you’re taking as much time writing and editing your self-published books that you do with your trad. And think about marketing. You can't just put a book up on Amazon (especially under a new name) and expect it to sell.”

For Lea Wait, the model of pubbing both indie and traditionally offers her a larger income (to date, her trad books out-earn her self-published titles), while allowing her the freedom to write what she wants in whatever genre she chooses.

She traditionally publishes mysteries (her latest is Thread on Arrival: A Mainely Needlepoint Mystery [April 2019, Kensington]) and indie publishes historical and young adult fiction (Justice & Mercy: A Post-Civil War Mystery in February).

Wait markets all of her books together, regardless of genre. When speaking or signing, she has both types of books available, plus blogs about both, and features them on postcards she shares with fans.

Timing releases/widening the reach

Each author said they time self-pubbed titles around their traditionally published titles and take care not to dilute the market.

“My traditional books come out about every nine to 12 months,” Wait said. “I try to have indie books come between them.”

For Cahoon, she tries to avoid releasing her self-pubbed romance in the months she has a mystery releasing on the traditional side.

“My trad contracts all say I can't give a book to another publisher before I complete this contract, except anything written under Lynn Collins,” she added. “In a perfect world, I'd love to have one release a month—trad or indie.”

Evans plans her release schedule each January. She also watches cover design on the trad side so that it doesn’t clash with the indie side, and she makes use of her self-published work as giveaways and free reads for newsletter signups, marketing all of her releases to all readers.

MacAlister said she staggers books to release three or four times a year, and adds a link to all works in the end matter of every indie book. “Being very, very organized is a must,” she said.

Wait summed it up like this: “Take a lot of deep breaths and don’t overcommit yourself in either direction. Make sure you meet contracted deadlines. Have fun with the whole idea!”

________________________

Lindsay Randall serves as assistant editor of Nink, and while she has indie published front list and backlist, she hopes to once again work with a traditional publisher.

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Nink Knowledge: Tricking the Limbic System into Giving You the Right Drugs at the Right Time

This article, written by Patricia Burroughs, is from the J 2019 edition of Nink, the monthly newsletter of Novelists, Inc.  (NINC). Nink, which is packed each month with informative articles for career novelists, is a benefit of NINC membership. 

In last month’s Nink, I explained how procrastination isn’t simply a matter of willpower or character, but rather a product of a brain battling with itself over who’s the boss—the executive in the prefrontal cortex or the bodyguard in the limbic system.

Most if not all of the time, we procrastinate because doing The Thing is not fun or pleasant, which means we have a negative feeling about it. It happens quickly:

“In 1/32 of a second we become fearful and we can’t think! THAT is what procrastination really is.”
– Maribeth Blunt,, Psychotherapist & Life Coach

But we are not without weapons, although nothing will work all the time and some things may never work. One of the best and often immediate ways to connect with your prefrontal cortex is to conjure up a good mood. The limbic system is designed to play nicely with your executive functions and even fuel them with stuff that helps you stay focused, energized, and happy with what you’re doing. One suggestion is to visualize happy times with the activity you’re avoiding, simply because doing so establishes the good mood and lack of stress you need to write.

One reason video game designers let people pile up the points before the game starts getting tougher is to give repetition, practice and confidence, so that when the game gets harder, you don’t just walk away. Yes, they get you hooked by letting you win a lot before they make it hard. Creating a habit of writing is similar.

Break the writing or project you’re avoiding into small bits, and recognize that if it’s not working, you haven’t broken it down into small enough bits. If you’re not writing at all, any progress is good. Remember, you’re tricking your brain into doing what you need it to do. No matter how ridiculously small you have to make your goal, do it. You may do this more than once in the day. Or start and go a little further. Or a lot further.

Or get to the very end of that goal and stop—even if your 100-word goal ends in midsentence. Do it. That was the goal and you aced it! Setting a goal that you know you can achieve is vital.

Gamification

If your brain has a hyperactive rescue mode and wants to fight-or-flight you away from anything that makes you feel tense, stressed, or just plain negative, the key may be to cultivate habits that are as entertaining as video games or YouTube.

No, really. It’s a thing. There are a wide selection of apps that turn establishing productive habits into games, or close to it. (If you want a fun and motivating introduction to gamification along with some unexpected games to turn loose on your life [zombies!], let Jessica at HowtoADHD tell you How to Turn Your Life Into a Video Game.)

Habatica is a full-fledged RPG (role-playing game), complete with the ability to level up, buy gear, earn gold coins, etc. However, to reap those and other fun rewards, you don’t fight battles. You get experience or health points each day for each “habit” you are able to check (you did the good habits, refrained from the bad ones). You write the habits (write a chapter, write a newsletter, write two sentences, however you’ve set it up). There’s a to-do list for one-off tasks that don’t repeat, and the rewards you set for yourself, whether it’s a treat, an episode of your favorite television show, or time on Facebook. When you reach a high enough level you start accruing money and pieces of armor. It’s  a real game that even lets you form a “party” with other people you know, adding a social element.

SuperBetter (overview of book and app) (tutorial)) may have the most dramatic storyline. Dr. Jane McGonigal had been developing games for 10 years when she suffered a debilitating concussion that wasn’t healing, was causing horrific pain, and left her so depressed she contemplated suicide. Instead, she developed Jane the Concussion Slayer. That game became SuperBetter, and it’s designed to work for you while you play.  You create Quests (daily tasks and habits), create a Secret Identity (which is half the fun), challenges, Power Ups (tiny moves that give an emotional or physical lift) and more. Your negative habits or mindsets are Bad Guys. Is there something you’ve always wanted to do? Make it a Quest you’re working toward. This app also has a social aspect.

The Fabulous (overview) (tutorial) is described by Girlboss as a sleek app that will help you stick to your goals.

Daylio (overview) (tutorial) is a daily mood and activity tracker that lets you monitor the patterns of your emotions and establish new habits.

Finally, and perhaps saving the best for last, productivity consultant Denis Duvauchelle said, “Dopamine can be triggered with meaningful rewards, funny jokes and pleasant pictures. Have trouble motivating yourself to write? Kitten every 100 words!”

Rituals

Some writers find grounding and motivation in rituals that are creative, sensory, sometimes spiritual and/or religious—and can be designed to get you into the mood.

Remember the ongoing battle chronic procrastinators have? There are many ways to elevate that mood, and rituals are amazing tools.

One writer decided to take the plunge and write full time but quickly discovered that, since he didn’t have to cram all of his writing into stolen hours from work and family, the new sense of freedom led to him frittering away his time. His solution was a simple two-step ritual. Every day once the house emptied, he quieted himself and stroked a mallet down a set of desktop chimes. As their vibrations slowed, he lit a candle, one that would burn for four hours. The chime was his attempt to establish a Pavlov’s dog affect. Chime equaled time to write and he soon had no trouble diving into his work. But the candle was even more vital as once it was lit, it indicated his writing time. As it burned, his time grew shorter. He did allow himself to break as necessary, but even then he was aware that he was burning time, not to mention he had a burning candle he had to keep an eye on! His simple two steps provided a trigger [time to write] and mindfulness [time is burning].

Your ritual could be starting with a prayer. Or turning on music that fades into the background. Or using essential oils or incense.

“Make it so.”

Finally, one of the most helpful tools has to do with establishing new habits—fast.

Not after 21 days or 60 days, but almost immediately. That may sound impossible but this technique is recommended in many academic and psychological circles and is worth trying.

Program yourself to take a positive action or to avoid a negative one through self-talk, either aloud or mentally.

Isolate the precise action you want to take. Then create the sentence—the mantra, perhaps—that you’re going to start saying. It can be a straightforward plan, simple in its execution. “After I finish loading the dishwasher tomorrow, then I’m going to sit down and write for awhile.”

That may sound unimpressive, but if you start saying this in the morning the day before, and if you write it on a post-it and stick it on your computer, or wherever you will see it most often, and if every time you see it, you either speak the words aloud or read them silently… I think you can take it from here. It’s unassuming, direct, and not exciting. But by the time you’ve matter-of-factly and repeatedly reminded yourself of your intention, after you load that dishwasher, sitting down to write is going to be a lot easier than it has been. You’ve been preparing your brain for it for over 24 hours. Have fun with it, if you want. Roll your eyes, laugh about it. Next morning you may laugh all the way to the chair.

Need some extra motivation? Link the action—in this case, writing—to something you want to do, before and after.

“After I drink my expensive, special occasion coffee that I only use for guests, then I’ll sit down and write [two sentences, two scenes, two chapters, two hours]. And when I’ve done that, I’ll go to the coffee house and pick up another bag of those special coffee beans.”

You’ve outwitted your brain because you sandwiched your writing between two things that will make your prefrontal cortex purr happily in anticipation.

Hey, you may have not only gotten yourself jumpstarted, but you might have just established an effective new writing ritual: bestowing yourself with alone-time and the “good” coffee before and after writing because you deserve it.

Because one of the most vital things you can do is develop habits and rituals that take care of you.

________________________

Patricia Burroughs has ADHD, dyscalculia, and associated cognitive disorders, all of which are disorders of executive function and the prefrontal cortex. She generally manages her issues through self-education, medication, and therapy. She is not a neurosurgeon nor is she a psychologist. She encourages you to seek more information if you want to understand the nitty-gritty of brain function beyond their squabbles, which may include professional help.

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Nink Knowledge: Converting Your Books into Comics/Graphic Novels — A One-Page Experiment

This article, written by Jennifer Stevenson and illustrated by Elizabeth Person, is from the May 2019 edition of Nink, the monthly newsletter of Novelists, Inc.  (NINC). Nink, which is packed each month with informative articles for career novelists, is a benefit of NINC membership. 

With graphic novels and comics all the rage, I worked with Elizabeth Person, an illustrator, animator, and comic book writer-artist on a three-panel experiment. This will show you how author and artist collaborate, a different exercise from drawing one’s own.

Original 250-word story

At three in the morning of March first, 1893, the moon rode high in London’s sky over the old mansion in Grosvenor Square. All was still: no hansom cabs rumbled over the cobblestones, no policeman’s whistle sounded, and even the gas lamps burned with a fainter hiss, around which bats flitted noiselessly. No house thronged with a private party, no orchestra was heard behind the tall, darkened windows. The only sign of a disturbance was a window ajar on the ground floor at number 12, its curtain blowing outward.

Inside the darkened drawing room, Miss Emmeline Moriarty stood behind the curtain, her pistol raised, listening for telltale sounds of the householder’s return. It had been simplicity to enter. She knew Lord Jowles to be at his club that night, celebrating the success of his plan to seize her father’s criminal empire. The servants would be in their attic rooms. The square was silent. She hadn’t even had to break the glass.

Lord Jowles was still drunk; he had walked all the way home from his club and the unseasonably warm night air had nearly put him to sleep. He never noticed the curtain blowing out of his own drawing-room window. He had spent the evening drinking whatever friends bought for him, eating roast duck and oysters and pudding and everything his medical advisors had forbidden him, accepting congratulations from his cronies until they had tottered home one by one, the slackers. Unsteadily, he now paused on his own doorstep and scrabbled at the keyhole with his wayward key.

Let’s turn it into a script in three panels. In my directions to the artist, I sent the following:

  • Establishing shot: London city scene, full moon in a starry sky, and below, small, a house lit in front by a street lamp. On the first (ground, if you’re British) floor front, a casement window (door-style, not opening up-and-down) is a little open, and the tail of a light curtain is hanging out and fluttering slightly in a breeze.
  • Interior closeup shot: Mostly dark. Half of a young woman’s face illuminated by moonlight from the window. She is standing behind the curtain inside that room, but all we see is half her stern, lovely young face, perhaps a curl beside her fiercely narrowed eye, her small hand raised, holding an enormous service revolver circa 1893, pointing up, and perhaps a bit of the street, sidewalk, streetlamp below. If you can’t fit all that in, just give us a bit of her face, the hand holding the revolver, the curtain, and maybe the moon beyond it.
  • Interior closeup shot: A bit lighter. All we see is Lord Jowles’s plump bare hand trying to thrust his key into the keyhole. The key is attached to a fancy key chain with a fob and a couple of other keys dangling on it. Lord Jowles wears a gaudy man’s jeweled ring.  Small speech bubble comes down into the picture: “Damned keyhole moves around on a feller.”

I also told Elizabeth “There’s no room for her clothes as you’re showing how tiny a keyhole image an artist can work with to create the mood, illustrate character, set the time of day and setting. You’ll notice the backstory doesn’t mention whether she’s working for her father’s criminal empire or working against it, so the artist is at liberty to make her look villainous or virtuous, as well as pretty and young and well-bred and determined.”

Elizabeth then sent me some draft images.


Feedback

At this step, as the author, I provided the following feedback: “This is lovely! Street and house are the right kind of architecture. Emmeline looks ladylike, resolute and fierce. The revolver is terrific—huge in her hand, and clunky like army revolvers of the period. The doorknob & keys are excellent. Also, Lord Jowles’s hand is nicely masculine without looking ‘stevedore.’”

I then gave her more specific feedback on what I had envisioned:

  • Panel 1: I had imagined looking down on the house from up above, but this works fine! When you polish, might add a tiny bit of light from the streetlights, and a sliver of a moon above, to help signal “nighttime.”
  • Panel 2: I imagined this closer up. Perhaps show us maybe less than half her face, and the revolver in her hand or even just part of the revolver (barrel & cartridge-cylinder), the rest of her face partly concealed by the edge of a closed curtain. Because you’ve made her hair, face, collar, hand, and revolver perfectly signal all the things I wanted, if you zoom in, you will still give us everything we want, nice and large, without wasting extra space on the room décor or much of the street view. Also, Emmeline should be behind a curtain. Probably not behind the one that is blowing open. Although it adds continuity to have her standing beside the open window we saw in panel 1, it isn’t logical. The implication being, she is waiting for Jowles to enter the room, and she expects to ambush him when he is inside it.
  • Panel 3: The third panel, another extreme closeup, brings the promise of the waiting menace of the revolver-holding woman closer to a moment of actual conflict. Lord Jowles’s hand is just right. How about you take out his thumbnail and add a seam on his thumb and a button at his wrist, to indicate a white glove (surely a sign of the upper class!) and add his ring.

Elizabeth responded that she could see what I meant in the wider shot feeling less intimate and dramatic. She then offered her thoughts and sent a cropped copy of the second panel that approximated what she had in mind for my feedback.

 

 

At this part in the process, I found what she had done interesting, and let her know that the shorter, wider frame looked better. I also noted that perhaps we needed to consider putting the door on her right so doesn’t have her back to the door and that the view through the window of the buildings across the street confused me. Logically, I knew that the houses across the street very likely look like that, but my immediate assumption is that she’s in a window across the street from the house with our blowing-curtain-open-window. This is because I am a lazy reader. Since there’s no action or dialogue, I think we should expect lazy reading.

I then proposed some solutions, giving her three possible solutions. She chose the third, which was to use the short, wide panel-view she’d sent, and changing it to put her behind the curtain and shift the camera angle toward sky.

After a bit more back and forth emails, Elizabeth sent me the cleaner versions of panels 1 and 3, and three compositions for panel 2:

Panel 1:

 

Panel 2, three versions:

  • Top: The same as before but with the door right next to the window on the right. Architecturally, this might seem weird, but visually it read well.
  • Middle: The view from a lower camera angle with the door closer the reader. The light draws reader eyes to her immediately before seeing the door, so it works narratively.
  • Bottom: A lower camera angle, but parallel to the wall. It’s dramatic but the door is a bit hard to read.

 

Panel 3:

 

The minute I saw panels 1 and 3, I knew we were good there. I also thought the second of the three options for #2 was most effective, because she takes the eye! But I thought that she should have the pistol should be bigger, and she should give the reader a stern eyeball.

I also noticed what seems to be a pole in the room, because the view is of being in the room looking out. As we discussed this, Elizabeth realized the lamp post didn’t have a grounding point in the image, which made it look odd. We decided adding the moon might give a better idea of the camera angle without mistaking the lamp post for some kind of indoor pillar.

Here is the final shot for panel 2:

 

The final series of images comes out like this, then:

 

 

A few takeaways from the process

  • Your story shifts shape on its way out of your head and onto a page. First, you imagine a series of images and words. Then you convert those images and words into fiction. Then you revisit the fiction to convert it into a comic book script. So your story moves a lot between right brain and left brain, and you may find that what you imagined when you originally wrote the story is not on the page, perhaps has never been on the page.
  • Don’t be afraid to try drawing your comic book yourself first, using stick figures, to block out the story you want to tell. “Thumbnailing” your script like this will help you learn about communicating with the artist…and learn about your story as well!
  • Listen to the artist. You have your expertise and they have theirs.

________________________


Jennifer Stevenson is the author of five series, nineteen novels and twenty short stories. Her story "Don't Ask, Don't Tell" appeared in Jam! Tales from the World of Roller Derby, a graphic anthology. Her paranormal women's fiction series Coed Demon Sluts was nominated for the James Tiptree Award and featured on John Scalzi's "The Big Idea" blog. She lives in Chicago with two cats and a stagehand.

 

Elizabeth Person is a freelance illustrator and graphic designer. She graduated from Allegheny College in 2017 in fine arts & computer science. She has been illustrating covers, maps, and characters for writers since 2011.

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Nink Knowledge: C.H.A.N.G.E. and Every Writer

This article by Melanie Stiles is from the April 2019 edition of Nink, the monthly newsletter of Novelists, Inc.  (NINC). Nink, which is packed each month with informative articles for career novelists, is a benefit of NINC membership. 

Ask any number of your writer friends if there is something they could change about the mechanics of their writing career and most (if not all) will respond with a yes. So, as writers, why don’t we take action, instead of merely thinking about it? The answer tends to be as varied as the tasks. In the end, many writers are more than tempted to give up and remain in the status quo.

Change almost never takes place instantly. Real change is usually accomplished through a series of gradual, purposeful actions. The beautiful thing about change is that even one small adjustment contains the possibility for a myriad of beneficial outcomes. So whether you view change with a fair amount of chagrin, or embrace change as eagerly as a leaf is carried on the autumn wind, by engaging with a few minor examinations that require minimum effort, you can move forward into the C.H.A.N.G.E. you need today.

C = Community
When it comes to our money, most of us look for competitive interest rates on credit cards. We want to pay the lowest cost for the greatest amount of insurance, and we want the best sale price on major purchases. But when it comes to our communities, we tend not to give them a second thought. If we have fully incorporated a person into our writing life, they are apt to be there for the duration. If we accumulate enough folks, we simply don’t have room for more. People are definitely not as interchangeable as credit cards, but writers can do themselves a great disservice if they do not periodically take stock of their own community. We tend to travel in genre herds, aligning ourselves with those who speak our lingo. That’s great for critiquing particular projects or for shoring up our comfort zones, but it’s not always conducive to expanding our writing horizons. Branching out can offer new opportunities. Writing communities should support several basic areas; it’s rare that one group does it all. For example, if you haven’t already, consider adding the following:

  • A Social Media Partner – When it comes to Facebook, Twitter, Instagram and all of the other outlets on the web, it hardly matters whether the writer you connect with writes in the same genre. If a writer likes to post more than you do, he/she is a community treasure trove for you! A simple weekly telephone appointment can change the nature of your own social media presence as you trade information or navigate mutual chores.
  • A Marketing Partner – Marketing partners do not necessarily have to be other writers. Successful sales people make great connections, as they are innovative and often gregarious about thinking outside of the proverbial box. As writers, we can always use a fresh approach that differs from what we already know about.

Adding and subtracting community, when done deliberately, can push us to the next career level.

H = Habits
We generally recognize when someone else practices habits that are different from ours. This can create a silent message that winds its way through our brain saying, “I wouldn’t do it like that.” Interestingly, most of us never consider a secondary message, the one that says, “But, is his/her way better?” Consider performing a short, three-question survey. Ask questions, of other writers, that relate to areas in which you deem yourself most entrenched. Examples might include:

  • How do you maintain a consistent word count?
  • What does your social media management look like?
  • What is your most successful marketing tactic?

These simple inquiries can often encourage us to make small habit changes that can lead to greater productivity.

A = Attitude
Winston Churchill said, “Attitude is a little thing that makes a big difference.” It seems to be true for an army of writers such as J.K. Rowling, Dr. Seuss, John Grisham and Madeleine L’Engle, who never let multiple rejections stop them. To make mental adjustments in our attitudes, it’s often necessary to redefine or reframe our challenges. We have to believe and accept that there are no dead ends, only redirections that move us one step closer to our goals. In the end, attitudes are always a choice. Contemplate writers who have traveled before you and what their lives could have been like if they had quit.

N = New routines
Let’s face it. The evolution of new apps, software, computers and most everything related to writing and publishing, is traveling at exponential speeds. By organizing our learning endeavors so that they are both purposeful and scheduled, we can increase our skillsets gradually and successfully. We already have a lot on our plates, so pacing is primary. Try attending seminars or participating in online classes with a partner. Having a study buddy automatically increases consistency. There will always be something new on the horizon, so why not make our educational experiences as pleasurable as we can?

G = Goal centered activities
The average American now spends a little over five hours a day watching television (www.bls.gov) and a little less than one-half hour thinking. In order to ascertain whether or not an activity truly supports our goals, we will have to exceed this sad, thinking statistic. Taking the time to simply ponder or daydream about the end result of a project carves out an imaginary path to its completion. By mentally plotting our way, we can easily see what fits and what is irrelevant to its success.

E = Extending the vision
No writing career is complete if it doesn’t include the acknowledgment of the people in our surroundings. We must extend our knowledge, time, and pens to include helping those who are new to the writing journey. It is our way of repaying those who were there for us.

By tweaking the things that we already do right, we can effectively hone our lifestyles to increase our maximum productivity. As we apply the components of the C.H.A.N.G.E. acronym at least twice a year, we can create a lifestyle overview that quickly ascertains what is missing, what we need to let go of and what is going well.

________________________

Melanie Stiles is an award-winning author and life coach who has accumulated hundreds of bylines in various publications. She has authored three books specifically for writers and frequently speaks at conferences. She offers writing-related services including editing, ghostwriting, coaching and more.

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