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Laura Resnick, Author at NINC | Page 2 of 8

Author: Laura Resnick

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Love a Cover? Love the Book! 2024 Romance Book Cover Trends

After a recent interview with my author friend, she proudly shows me the covers for the next four books in her Christian romance series. My marketer’s eye immediately sees that the designs mimic each other too closely and aren’t distinguishable from one another. Their muddy color palette won’t pop against competitive titles, especially as a thumbnail online. Wanting to support her success, I provide her some diplomatically worded feedback. Her response falls somewhere in the realm of “Thanks!...

branding, business, covers, Design, genre, illustration, market research, Marketing, Publishing, sales

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Finding Your Hot Premise: Boiling Down Your Story Idea Into the Simplest Terms

We’ve all had that experience of stepping into an elevator, realizing you’re in there with an editor or an agent, and he or she asks you what you’re working on. As you stammer out your long-winded answer (starting off with the classic “Well, it’s complicated”), the moment ends (i.e., the elevator door opens) and said editor or agent goes their way. Could you have made use of that opportunity by blurting out the hot premise version of your story? Of course! This is for everyone who’s had a hard...

branding, craft, Marketing, Publishing, self-editing, tutorials, Writing

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Contests & Awards: Are They Worth It?

Authors are always on the lookout for ways to garner more publicity for their books. One way that’s been around for quite a while is to enter a contest. But there are many contests out there, and some of them charge high fees to enter, or require that you mail printed books to judges at your cost. The first thing to consider is what you want from the contest or award. Is there a cash prize, which can be beneficial for writers whose income is often sporadic and unpredictable, or simply a certificate?...

awards, business, career, Discovery, Marketing, promotion

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Unlocking the Power of Pinterest: Discover How Pinterest Can Elevate Your Author Platform, Connect With Readers, & Boost Book Sales

An author’s job: It’s not just writing It’s no secret that only half an author’s job is the actual writing of a book. The other half falls squarely in the realm of marketing. If you’re like me, spending that much time trying to build your brand and reach a wider audience is not what you want to be doing. Social media While it’s true that social media has become a critical component of marketing strategies for brands, and while I spent years bobbing back and forth between various social media platforms,...

business, Discovery, Marketing, social media

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Finding Your Sweet Spot as a Hybrid Author

Traditional publishers offer the whole gamut of getting a book to market. Certain titles can receive attention from everything from editorial crews to marketing departments to teams devoted to online and digital sales. There could even be the boost of imprint-wide campaigns as well as outreach to influencers. The author, however, drives few, if any, of these decisions. On the flip side, publishing independently allows an author complete control of all aspects. From designing a cover to choosing...

business, career, goals, hyrbid, indie, professionalism, Publishing, self-publishing, traditional publishing, Writing

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How to Overcome a Muddling Middle

It is a truth universally acknowledged that stories have a beginning, middle, and an end. For some authors, the beginning of the story gives them trouble as they grapple with whether to start a book in medias res (“in the midst of things”), when the reader and character are plunged into a crucial situation, or by conveying the protagonist’s everyday world so the reader bonds with that character until the inciting incident elicits the ultimate story question. In the September 2023 edition of Nink,...

craft, Writing

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