Blog | Page 7 of 9 | NINC

Building an email list is one of the best things any author can do. Why? Simple. You own your email list. You certainly don’t own Facebook, Twitter, Instagram, TikTok, and all the other social media platforms where you promote your book. Most of us (while we might own stock) do not own a controlling interest in Amazon, where many of our sales likely come from. In fact, the only retailer you own…

When I was a newly published author, marketing to readers was mostly done blindfolded. Authors created swag to give away at events, to bookstores, and to libraries: branded pens, sticky notes, calendars, bookmarks, etc., and handed them out far and wide with no way to measure whether any of their efforts resulted in enough book sales to cover the cost of the swag. There was only cost involved, …

George Orwell was a big liar. So was George Elliot. And Dean Koontz. And all three of those nefarious Brontë sisters. And Mark Twain. And Agatha Christie. And George Sand. And Nora Roberts, of course. And that most insidious of liars, Dr. Seuss. So was Jane Austen, though to a lesser extent. When Austen’s novel Sense and Sensibility came out in 1811, the phrase “By a Lady” was printed in place …

In today’s fast-paced society, it’s extremely common to shorten or truncate language in order to get a message across quickly and efficiently. We can see this penchant for abbreviation in things like the 250-character tweet or text messages filled with linguistic acronyms meant to convey broad meanings with as few letters as possible. While code-switching can truncate language, it is much more …

As a writer you will know that the key to memorable, engaging fiction is believable characters that readers can relate to. But how can you dig deep into your characters to make sure that they are as real to your reader as they are to you? In this article I will take you through why developing an understanding of core values can help strengthen your characterisation and improve motivation and co…

Writing a novel and determining how to publish it—whether through an agent, a publishing house or independently—is daunting enough, but should an author also create a Limited Liability Corporation (LLC)? Michael Banner, founder of an LLC filing service and multi-published author of apocalyptic thrillers, answered with a resounding “Yes!” “Anybody who’s a professional should set up an entity imm…