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Creative Things Authors Can Do With Their Email Lists

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Building an email list is one of the best things any author can do. Why? Simple. You own your email list. You certainly don’t own Facebook, Twitter, Instagram, TikTok, and all the other social media platforms where you promote your book. Most of us (while we might own stock) do not own a controlling interest in Amazon, where many of our sales likely come from. In fact, the only retailer you own…

NFT 101: Is It Time for Authors to Add an NFT to the Bottom Line?

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When I was a newly published author, marketing to readers was mostly done blindfolded. Authors created swag to give away at events, to bookstores, and to libraries: branded pens, sticky notes, calendars, bookmarks, etc., and handed them out far and wide with no way to measure whether any of their efforts resulted in enough book sales to cover the cost of the swag. There was only cost involved, …

When to Form a Limited Liability Corporation (LLC)

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Writing a novel and determining how to publish it—whether through an agent, a publishing house or independently—is daunting enough, but should an author also create a Limited Liability Corporation (LLC)? Michael Banner, founder of an LLC filing service and multi-published author of apocalyptic thrillers, answered with a resounding “Yes!” “Anybody who’s a professional should set up an entity imm…

Estate Planning ~ Making It Easy

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Every time I’ve given a talk on the topic of estate planning, I see fear and panic abound. Even mentioning it gives authors hives. Here is a low-stress strategy. The legal stuff Yes, you need a will (or your estate can disappear into contention for years). You probably need a living trust to move all of that IP neatly forward to your heir(s). But those are both matters for a lawyer. Find a lawy…

Social Media Mistakes

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Marketing via social media can be an author’s full-time, unpaid job. Our publishers expect that we’ll do it well, consistently, in our author voice, making readers feel such a bond with us that of course they’ll buy our books, preferably by preorder or within the first week it’s out. A good portion of any marketing plan is based on the author doing more and more, and it can be exhausting. To ha…

Growing Newsletter Engagement ~ A Case Study

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Newsletters remain one of the most valuable tools authors have to promote our work. Our newsletters can be created without filters on content. We aren’t restricted by anyone else’s ideas about whether an image or a word is offensive. We manage the frequency of communication without being forced to bid for the privilege of reaching our audience, as we must for cost-per-click advertisements. And …