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Post-conference Thoughts on Marketing

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It’s been a little less than a month since the NINC conference kicked off, and I have to admit that I’m still processing everything I learned. While I was not able to be at every workshop, I attended quite a few—and more than that, I talked to many people, and I listened to so many smart folks at both the UnCon and the PostCon. Not surprising to me—or to anyone, probably—the two buzzword phrase…

Game On!

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Many novelists are discovering the rewards of writing for games, whether game-ifying their own concepts or as staff or freelance writers for established gaming properties. In 2022, an estimated 3.2 billion people worldwide played games, and the average age of a gamer is 31. Led by video games and mobile gaming, the gaming industry aims for total earnings around $300 billion for this fiscal year…

Affiliate Marketing: A Starter Guide to Creating Passive Income

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Do you like easy money? Yes! Then you need to set up your affiliate marketing links. What is affiliate marketing? If you read the informational pamphlets for each affiliate site, they are full of jargon—performance-based channels, leveraged partnerships, pay-for-outcome alternatives—that is confusing and hard to decipher. But the basic answer is you get paid when you refer a reader to a vendor …

What to do When Amazon & Facebook Turn Their Backs on You

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Amazon “We may also suspend your Program account at any time with or without notice to you, for any reason in our discretion.” —from Amazon Terms and Conditions Fenella Ashworth panicked after she discovered her Amazon account had been closed, and she got only 90 minutes of sleep over the next three days. “You might think it could only happen via a staged process after lengthy discussions, but …

Growing a Ghostwriting Business

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Being a good listener. Keen curiosity. Flexibility. And checking your ego at the door. These are among the qualities that have best served the ghostwriters interviewed for this article. Ghostwriters create content for others, receiving no credit. Good ghosts are skilled writers who create memoirs, speeches, articles, corporate or family histories, blog posts, or fiction in the voice and vision …

Beyond the Booksellers: Alternative & Ancillary Ways to Sell Your Books

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Most indie authors focus on selling books through the major book distributors. We study ads and agonize over how to get visibility and traction on these sites. We watch our numbers go up and down with pride and alarm. But, as we’ve been doing that, a few pioneer authors have been forging other paths to readership: Wattpad Patreon Kickstarter Serial apps If you find them all tempting, no worri…