goals Archives

Traditional publishers offer the whole gamut of getting a book to market. Certain titles can receive attention from everything from editorial crews to marketing departments to teams devoted to online and digital sales. There could even be the boost of imprint-wide campaigns as well as outreach to influencers. The author, however, drives few, if any, of these decisions. On the flip side, publish…

I have to open with a story. There I am, working on the 14th novel in my Miranda Chase air-crash-investigation thriller series. I wanted the U.S.-based characters to be near the opening action in Sweden, but not in the fray yet. Training? Vacation? Hmm… do they ever go to conferences? Google led me to the International Society of Air Safety Investigators (ISASI). They meet globally once a year …

Welcome to 2024, a year that whispers promises of new beginnings and unexplored horizons for authors. For a moment, I want you to imagine this year as a blank canvas, awaiting your vibrant stories and bold dreams. This isn’t just another spin around the sun—it’s a call to adventure, a summons to leave behind your lack mentality and step into a realm of abundance and boundless potential. The nar…

Tis the season . . . for planning! There’s very little that I love more than a shiny new year, all empty and ready to fill with wonderful plans. December is the perfect month to take some thoughtful time to identify our goals for the next 12 months and then ponder how to best reach them. That’s never truer than when it comes to selling our books—plotting our marketing for the next year is essen…

We’ve all heard the widely accepted advice given to authors who want to succeed in today’s crowded fiction space: write a series, stick to popular genres and sub-genres, and target a wide audience. This all make perfect sense and has yielded enviable levels of success for many authors. But sometimes going for the widely popular just isn’t the path for us, and deciding to go a niche route is a v…