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A Guide to Rock-Star Customer Service for Authors Selling Direct

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Let’s face it—happy readers come back for more. While the digital age has transformed how we connect with our audience, one truth remains: creating lifelong fans beats making one-time sales. The best part? Readers don’t expect perfection. They just want to know you’ve got their back when issues pop up. The common support scenarios Tech troubles. What button do I push? Most SOS calls are about e…

Add Print to Your Sales Plan with IngramSpark

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What is IngramSpark? IngramSpark (IS) is a service by Lightning Source, the print-on-demand division of Ingram, part of Ingram Content Group. IS distributes to more than 40,000 locations around the world, including libraries, independent bookstores, big box stores, and airport retailer Hudson. Even if you are exclusive to Amazon for ebooks, you can make print books available through IngramSpark…

Finding Your Sweet Spot as a Hybrid Author

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Traditional publishers offer the whole gamut of getting a book to market. Certain titles can receive attention from everything from editorial crews to marketing departments to teams devoted to online and digital sales. There could even be the boost of imprint-wide campaigns as well as outreach to influencers. The author, however, drives few, if any, of these decisions. On the flip side, publish…

You Got Your Rights Back: Now What?

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In the early days of my publishing career, I worked as an editor for a publisher based in Ireland. While it started as primarily a digital-first romance house, it quickly grew into a multi-genre powerhouse. During that time, two of my titles were accepted by the publisher. The first was a little military thriller called Stray Ally, a story about a not-so-great guy who meets a dog in the wildern…

Embracing Prosperity: How Indie Authors Can Transform Their Money Mindset in 2024

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Welcome to 2024, a year that whispers promises of new beginnings and unexplored horizons for authors. For a moment, I want you to imagine this year as a blank canvas, awaiting your vibrant stories and bold dreams. This isn’t just another spin around the sun—it’s a call to adventure, a summons to leave behind your lack mentality and step into a realm of abundance and boundless potential. The nar…

Beyond the Booksellers: Alternative & Ancillary Ways to Sell Your Books

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Most indie authors focus on selling books through the major book distributors. We study ads and agonize over how to get visibility and traction on these sites. We watch our numbers go up and down with pride and alarm. But, as we’ve been doing that, a few pioneer authors have been forging other paths to readership: Wattpad Patreon Kickstarter Serial apps If you find them all tempting, no worri…