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“Grief is the ultimate thief of creativity.” —Sweta Vikram According to the Hospice Foundation of America, grief is “a reaction to loss, and like a fingerprint, it is different for everyone.” The anticipation of or death of a loved one or an animal companion, the loss of a relationship, a job, or your independence, perhaps due to injury or illness, may trigger a grief response. Before my friend…

The most important thing we can do as authors is to write the next book. The second most important thing is to let readers know about it. One way to do that is through advertising, but it has become rather expensive in recent years. As costs increased, advertising became a larger line item on my P&L, prompting me to search for ways to promote my books without breaking the bank. So I doubled…

Oh, how the industry loves a shiny new debut author! And wasn’t instant success the dream for most of us? And longevity! Don’t we all want to be that author whose readers wait with breathless anticipation for our latest and greatest? But while publishers may fall all over themselves for the fresh face or the perennial bestseller, the fact of the matter is, publishers can’t round out their catal…

It’s (finally) the end of 2025, and here we stand, with another year of marketing our books behind us … and an empty calendar ahead, waiting to be filled. If you do your planning annually, December seems to be the logical time to plot your marketing course for the next year. While I’ve toyed with the notion of running my promo year from February to February, giving myself the month of January f…

Sometimes, I think I might be a little psychic—and not always in a good way. Earlier this summer, I chose our topics for the fourth quarter of 2025. Marketing dread is something I’ve been thinking about for a while as I hear friends and colleagues gripe about how much they do NOT like that aspect of publishing, so that fit for October. Planning for a new year was also a natural fit for December…

Logitech’s ERGO K860 wireless ergonomic keyboard. Credit: Logitech Over the next few months, I will be transforming one of my bedrooms into a home office. My goals for this project include creating an inviting space and maximizing comfort. Authors spend numerous hours sitting at a desk staring at a computer monitor, wh…