From Our Blog
Smart Marketing: Amazon Ads
Because just about everyone in NINC is smarter than me about advertising, I reached out to three people who I know are experiencing success on different ad platforms. And since they were all so generous, this grew into a two-part article; come back in December for more ad advice.
Pam Kelley, USA Today and Wall Street Journal bestselling author of women’s fiction, family sagas, and suspense, sai…
Magical Literature: The Current Popularity of Witches in Novels
It’s October, where the onset of fall, Halloween, and the alleged thinning of the veil between the living and dead initiates interests in ghosts, sorcery, and witches. But in the last few years, there’s been a proliferation of witches in literature, including romance, cozy mystery, science fiction, and urban fantasy, among others—and not just at Halloween. It’s a current trend that’s created a …
Pondering the Pursuit of an MFA? Consider the Pros, the Cons, and the Worth of Your Why
When Black & Published podcast host and author Nikesha Elise Williams queried 12 agents in November of 2022 with her latest manuscript, The Seven Daughters of Dupree, she told herself that if she didn’t receive representation, she would pursue earning an MFA (Master of Fine Arts) degree.
She had plenty of options to choose from; there are 256 low- and full-residency MFA programs across the …
Yay for YA! A Look at Young Adult Fiction
“Teenagers. Everything is so apocalyptic.” —Kami Garcia
Author Kami Garcia hit the nail on the dramatic head with that line from her novel Beautiful Creatures. We can all relate to it because each of us was a teenager once. Our teen selves still live inside us. The proof? How much we tend to like the music from our teenage years (still love Bon Jovi) and how often we share memes that fit our sp…
Blurring the Lines: The Artistic Challenges of Blending Truth and Imagination
Fact and fiction. As a writer of historical novels, I find it endlessly intriguing to play with how to entwine the two. History has always fascinated me—I find the grand tapestry of the past is woven with so many richly colorful and textured threads that help us understand the present. And so, I’ve always enjoyed adding real historical events and real historical figures to my stories, though, f…
After a recent interview with my author friend, she proudly shows me the covers for the next four books in her Christian romance series. My marketer’s eye immediately sees that the designs mimic each other too closely and aren’t distinguishable from one another. Their muddy color palette won’t pop against competitive titles, especially as a thumbnail online.
Wanting to support her success, I pr…