Skip to main content

Laura Resnick, Author at NINC

Author: Laura Resnick

Smart Marketing: Facebook Ads and BookBub Ads

In my previous blog post, we kicked off our deep dive into how to use ads without losing your mind. NINC member Pam Kelley shared her tips and tricks for running successful Amazon ads. This month, we’re going to tackle Facebook ads and BookBub ads. Are you ready? Sarah Woodbury should be no stranger to any NINC member! Not only is Sarah one of our membership committee chairs, she’s also headed up our conference sponsorship team for the last three years. When she’s not giving her time and talent...

ads, business, Marketing, sales

Continue reading

Smart Marketing: Amazon Ads

Because just about everyone in NINC is smarter than me about advertising, I reached out to three people who I know are experiencing success on different ad platforms. And since they were all so generous, this grew into a two-part article; come back in December for more ad advice. Pam Kelley, USA Today and Wall Street Journal bestselling author of women’s fiction, family sagas, and suspense, said, “I do well with Amazon ads and have been using them for years. I like them because they allow you...

business, Marketing, money, promotion, sales, Tools, tutorials

Continue reading

Magical Literature: The Current Popularity of Witches in Novels

It’s October, where the onset of fall, Halloween, and the alleged thinning of the veil between the living and dead initiates interests in ghosts, sorcery, and witches. But in the last few years, there’s been a proliferation of witches in literature, including romance, cozy mystery, science fiction, and urban fantasy, among others—and not just at Halloween. It’s a current trend that’s created a social media label “witch lit.” On TikTok, the subcategory “witchtok” has garnered almost 7million posts. “Witches...

craft, wicca, wiccan, witch, witchcraft, Writing

Continue reading

Pondering the Pursuit of an MFA? Consider the Pros, the Cons, and the Worth of Your Why

When Black & Published podcast host and author Nikesha Elise Williams queried 12 agents in November of 2022 with her latest manuscript, The Seven Daughters of Dupree, she told herself that if she didn’t receive representation, she would pursue earning an MFA (Master of Fine Arts) degree. She had plenty of options to choose from; there are 256 low- and full-residency MFA programs across the country, according to the Poets & Writers MFA Programs Database. There are also several no-residency...

career, craft, education, Publishing, Writing

Continue reading

Yay for YA! A Look at Young Adult Fiction

“Teenagers. Everything is so apocalyptic.” —Kami Garcia Author Kami Garcia hit the nail on the dramatic head with that line from her novel Beautiful Creatures. We can all relate to it because each of us was a teenager once. Our teen selves still live inside us. The proof? How much we tend to like the music from our teenage years (still love Bon Jovi) and how often we share memes that fit our specific age group (‘80s hair. Wind didn’t stand a chance!). Those few years of our lives are pivotal...

craft, diversity, genre, market research, Publishing, Writing, YA

Continue reading

Blurring the Lines: The Artistic Challenges of Blending Truth and Imagination

Fact and fiction. As a writer of historical novels, I find it endlessly intriguing to play with how to entwine the two. History has always fascinated me—I find the grand tapestry of the past is woven with so many richly colorful and textured threads that help us understand the present. And so, I’ve always enjoyed adding real historical events and real historical figures to my stories, though, for the most part, they play the role of “secondary characters,” adding depth and nuance to a plot conceived...

characterization, craft, historical, history, Writing, writing real people

Continue reading