readers Archives

How to find the phrases that sell your books Anyone who’s paid attention to advertising and marketing can tell you that the right phrases and words get a reaction from consumers. And that definitely goes for the marketing of your books. So how can you find the phrases and words that work for you and sell your unique books to your unique audience? What’s the point of your marketing? Marketing is…

If you’re a professional author, chances are you’ve had a love-hate relationship with Goodreads. Maybe it’s the clunky interface. Maybe it’s the Wild West of one-star ratings. Or maybe it’s just the nagging feeling that your beautifully crafted book deserves a little more …  sparkle. The good news? New kids on the block—The StoryGraph and Fable—are offering fresh alternatives that are built w…

I didn’t watch the Super Bowl this year, but the vastly different takes on the quality of the halftime show by Kendrick Lamar made me start thinking about how race and various viewpoints on other topics influence how people consume and even understand creative works. Another big factor is exposure. Lots of people are not exposed to books and art by authors/artists of color or other diverse comm…

If your contemporary fiction features teens and young adults, and you’re part of an older generation, you may benefit from insights into Gen Z. Here, we’ll define current generations (specifically in the U.S.), what makes each unique, and how that can relate to your characters. As with all generational insights, it’s important not to stereotype, or lump all people within a generation together. …