business Archives | NINC

An author’s job: It’s not just writing It’s no secret that only half an author’s job is the actual writing of a book. The other half falls squarely in the realm of marketing. If you’re like me, spending that much time trying to build your brand and reach a wider audience is not what you want to be doing. Social media While it’s true that social media has become a critical component of marketing…

Traditional publishers offer the whole gamut of getting a book to market. Certain titles can receive attention from everything from editorial crews to marketing departments to teams devoted to online and digital sales. There could even be the boost of imprint-wide campaigns as well as outreach to influencers. The author, however, drives few, if any, of these decisions. On the flip side, publish…

This is it. You’ve made it. You’ve gotten a call from an agent, or you’ve received a contract from a publisher, or you’re taking that step to put your books up for sale as an indie author. This is your moment to shine and take on the world! But wait … let’s hit pause for a moment. If there’s one thing I’ve learned in this business, it’s that creative individuals allow our emotions to rule us so…

In the early days of my publishing career, I worked as an editor for a publisher based in Ireland. While it started as primarily a digital-first romance house, it quickly grew into a multi-genre powerhouse. During that time, two of my titles were accepted by the publisher. The first was a little military thriller called Stray Ally, a story about a not-so-great guy who meets a dog in the wildern…

Welcome to 2024, a year that whispers promises of new beginnings and unexplored horizons for authors. For a moment, I want you to imagine this year as a blank canvas, awaiting your vibrant stories and bold dreams. This isn’t just another spin around the sun—it’s a call to adventure, a summons to leave behind your lack mentality and step into a realm of abundance and boundless potential. The nar…

Tis the season . . . for planning! There’s very little that I love more than a shiny new year, all empty and ready to fill with wonderful plans. December is the perfect month to take some thoughtful time to identify our goals for the next 12 months and then ponder how to best reach them. That’s never truer than when it comes to selling our books—plotting our marketing for the next year is essen…