Marketing Archives

If you’re a professional author, chances are you’ve had a love-hate relationship with Goodreads. Maybe it’s the clunky interface. Maybe it’s the Wild West of one-star ratings. Or maybe it’s just the nagging feeling that your beautifully crafted book deserves a little more …  sparkle. The good news? New kids on the block—The StoryGraph and Fable—are offering fresh alternatives that are built w…

Gather savvy authors together and guess what we’re going to chat about? Writing craft, publishing, our latest manuscript woes, marketing techniques, and, yes, book covers. We asked NINC members what you wonder about when it comes to cover design, and you answered. You wanted to know about book cover strategies, tactics, and the use of AI (artificial intelligence). Even if you didn’t submit a sp…

I was first introduced to Substack by Joanna Campbell Slan, who migrated her newsletter list there in December 2023. “Substack has brought me 207 new subscribers,” she said. “Since I don’t pay Substack, I count that as a huge win. Previously, I was paying around $120 a month, and the other email list servers sure didn’t recommend me to anyone.” Should you use Substack to deliver your newsletter…

Let’s face it—happy readers come back for more. While the digital age has transformed how we connect with our audience, one truth remains: creating lifelong fans beats making one-time sales. The best part? Readers don’t expect perfection. They just want to know you’ve got their back when issues pop up. The common support scenarios Tech troubles. What button do I push? Most SOS calls are about e…

In Romeo and Juliet, William Shakespeare writes this line from Juliet to Romeo: What’s in a name? That which we call a rose By any other name would smell as sweet. Likewise, authors sometimes wish readers would judge our books purely based on prose, character, and plot. But let’s face it, readers are often swayed by an eye-catching book cover or a clever title. The reality is that there are mil…

In my previous blog post, we kicked off our deep dive into how to use ads without losing your mind. NINC member Pam Kelley shared her tips and tricks for running successful Amazon ads. This month, we’re going to tackle Facebook ads and BookBub ads. Are you ready? Sarah Woodbury should be no stranger to any NINC member! Not only is Sarah one of our membership committee chairs, she’s also headed …