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It’s been a little less than a month since the NINC conference kicked off, and I have to admit that I’m still processing everything I learned. While I was not able to be at every workshop, I attended quite a few—and more than that, I talked to many people, and I listened to so many smart folks at both the UnCon and the PostCon. Not surprising to me—or to anyone, probably—the two buzzword phrase…

Amazon “We may also suspend your Program account at any time with or without notice to you, for any reason in our discretion.” —from Amazon Terms and Conditions Fenella Ashworth panicked after she discovered her Amazon account had been closed, and she got only 90 minutes of sleep over the next three days. “You might think it could only happen via a staged process after lengthy discussions, but …

Most indie authors focus on selling books through the major book distributors. We study ads and agonize over how to get visibility and traction on these sites. We watch our numbers go up and down with pride and alarm. But, as we’ve been doing that, a few pioneer authors have been forging other paths to readership: Wattpad Patreon Kickstarter Serial apps If you find them all tempting, no worri…

We made it through 2022! A round of applause and therapeutic chocolate for everyone. Now it’s time to look forward to 2023, and I’ve put together a list of resolutions based on trends I suspect will drive book marketing throughout the new year. Where does this list come from? My own extensive research and experience running a small marketing think tank. I’ve been tracking data and trialing diff…

When I was a brand-new, green author who knew next to nothing and had no clue about how to promote my just-published first book, a wise friend told me that I needed a website. She sent me to Godaddy.com to buy my domain name and then constructed the basics of a very rudimentary website for my author business and books. To me, it felt like magic. Nowadays, thanks to some generous author assistan…

Of my 16 self-published books, only half are in audiobook format. This is mostly due to the significant underwriting cost of bringing each to market (from $1,500 to $3,000 each). I have tried various methods for getting these to market, including selling my audio rights to a traditional publisher and self-publishing—either by underwriting the cost myself or royalty sharing with no up-front cost…