From Our Blog
Substack as an Email Alternative
I was first introduced to Substack by Joanna Campbell Slan, who migrated her newsletter list there in December 2023.
“Substack has brought me 207 new subscribers,” she said. “Since I don’t pay Substack, I count that as a huge win. Previously, I was paying around $120 a month, and the other email list servers sure didn’t recommend me to anyone.”
Should you use Substack to deliver your newsletter…
Add Print to Your Sales Plan with IngramSpark
What is IngramSpark? IngramSpark (IS) is a service by Lightning Source, the print-on-demand division of Ingram, part of Ingram Content Group. IS distributes to more than 40,000 locations around the world, including libraries, independent bookstores, big box stores, and airport retailer Hudson.
Even if you are exclusive to Amazon for ebooks, you can make print books available through IngramSpark…
Smart Marketing: Amazon Ads
Because just about everyone in NINC is smarter than me about advertising, I reached out to three people who I know are experiencing success on different ad platforms. And since they were all so generous, this grew into a two-part article; come back in December for more ad advice.
Pam Kelley, USA Today and Wall Street Journal bestselling author of women’s fiction, family sagas, and suspense, sai…
Post-conference Thoughts on Marketing
It’s been a little less than a month since the NINC conference kicked off, and I have to admit that I’m still processing everything I learned.
While I was not able to be at every workshop, I attended quite a few—and more than that, I talked to many people, and I listened to so many smart folks at both the UnCon and the PostCon. Not surprising to me—or to anyone, probably—the two buzzword phrase…
Red Herrings & Plot Details: How to Keep Track of Them & Not Leave Them Hanging
In fiction, the term “red herring” is a technique designed to distract the reader by introducing misleading information. It’s a false clue, meant to deceive, before the truth is revealed.
Take a look at your latest story. Have all your plot twists been resolved? Do you have any red herring plot threads that you overlooked? There’s nothing more frustrating than finishing your book, tweaking ever…
Affiliate Marketing: A Starter Guide to Creating Passive Income
Do you like easy money? Yes! Then you need to set up your affiliate marketing links.
What is affiliate marketing? If you read the informational pamphlets for each affiliate site, they are full of jargon—performance-based channels, leveraged partnerships, pay-for-outcome alternatives—that is confusing and hard to decipher.
But the basic answer is you get paid when you refer a reader to a vendor …