Marketing Archives | Page 3 of 4

We made it through 2022! A round of applause and therapeutic chocolate for everyone. Now it’s time to look forward to 2023, and I’ve put together a list of resolutions based on trends I suspect will drive book marketing throughout the new year. Where does this list come from? My own extensive research and experience running a small marketing think tank. I’ve been tracking data and trialing diff…

Thrillers are the third-ranked fiction genre, according to Bookscan. On the Kindle side, K-lytics ranks “Mystery/Thriller/Suspense” third as well, with thrillers leading the category. As of August 2021, analytics firm The NPD Group, which owns Bookscan, said, “The evergreen staple of summer reading, thrillers make up nearly one in eight adult fiction books sold.” That said, the market overall s…

Welcome to the month of December, the time of year when many authors are both looking back at what worked and what didn’t go so well over the past twelve months … while at the same time, we begin to plan in earnest for the next year of writing, releasing, and marketing. For those of us who attended the NINC conference, as well as perhaps a few other author education events that take place in th…

When I was a brand-new, green author who knew next to nothing and had no clue about how to promote my just-published first book, a wise friend told me that I needed a website. She sent me to Godaddy.com to buy my domain name and then constructed the basics of a very rudimentary website for my author business and books. To me, it felt like magic. Nowadays, thanks to some generous author assistan…

We’ve all heard the widely accepted advice given to authors who want to succeed in today’s crowded fiction space: write a series, stick to popular genres and sub-genres, and target a wide audience. This all make perfect sense and has yielded enviable levels of success for many authors. But sometimes going for the widely popular just isn’t the path for us, and deciding to go a niche route is a v…

Building an email list is one of the best things any author can do. Why? Simple. You own your email list. You certainly don’t own Facebook, Twitter, Instagram, TikTok, and all the other social media platforms where you promote your book. Most of us (while we might own stock) do not own a controlling interest in Amazon, where many of our sales likely come from. In fact, the only retailer you own…