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Game On!

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Many novelists are discovering the rewards of writing for games, whether game-ifying their own concepts or as staff or freelance writers for established gaming properties. In 2022, an estimated 3.2 billion people worldwide played games, and the average age of a gamer is 31. Led by video games and mobile gaming, the gaming industry aims for total earnings around $300 billion for this fiscal year…

Affiliate Marketing: A Starter Guide to Creating Passive Income

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Do you like easy money? Yes! Then you need to set up your affiliate marketing links. What is affiliate marketing? If you read the informational pamphlets for each affiliate site, they are full of jargon—performance-based channels, leveraged partnerships, pay-for-outcome alternatives—that is confusing and hard to decipher. But the basic answer is you get paid when you refer a reader to a vendor …

What to do When Amazon & Facebook Turn Their Backs on You

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Amazon “We may also suspend your Program account at any time with or without notice to you, for any reason in our discretion.” —from Amazon Terms and Conditions Fenella Ashworth panicked after she discovered her Amazon account had been closed, and she got only 90 minutes of sleep over the next three days. “You might think it could only happen via a staged process after lengthy discussions, but …

Growing a Ghostwriting Business

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Being a good listener. Keen curiosity. Flexibility. And checking your ego at the door. These are among the qualities that have best served the ghostwriters interviewed for this article. Ghostwriters create content for others, receiving no credit. Good ghosts are skilled writers who create memoirs, speeches, articles, corporate or family histories, blog posts, or fiction in the voice and vision …

Beyond the Booksellers: Alternative & Ancillary Ways to Sell Your Books

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Most indie authors focus on selling books through the major book distributors. We study ads and agonize over how to get visibility and traction on these sites. We watch our numbers go up and down with pride and alarm. But, as we’ve been doing that, a few pioneer authors have been forging other paths to readership: Wattpad Patreon Kickstarter Serial apps If you find them all tempting, no worri…

Resolutions for Marketing Books in 2023

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We made it through 2022! A round of applause and therapeutic chocolate for everyone. Now it’s time to look forward to 2023, and I’ve put together a list of resolutions based on trends I suspect will drive book marketing throughout the new year. Where does this list come from? My own extensive research and experience running a small marketing think tank. I’ve been tracking data and trialing diff…